5 Marketing Tips For Your Plastering Business
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Let’s set the scene.
You work hard and you work well.
When you were employed, your clients and employers were always raving about your work.
But since you’ve launched your own plastering business, you have been struggling to find new clients.
It might be because you don’t have an effective marketing strategy.
You might be a highly skilled plasterer, but if you can’t nail your marketing strategy, it can be hard to get customers.
So, to help you in this exciting venture, we have shared below 5 marketing tips for plastering businesses.
Marketing Tips For Plasterers
Create A Google My Business Listing
As a plasterer chances are your clients are local and in 2022, one of the best ways to reach local customers is to set up a Google My Business listing. But what is Google My Business exactly?
It’s a feature on your Google account that allows you to list your business for free on Google and appear on Google Search and Google Maps when a local search is entered. So when somebody types ‘’plastering business near me” or “plastering business in X”, your business comes up in the list.
97% of people look for local businesses on Google so don’t overlook this one!
Use Online Marketplaces
Online Marketplaces such as Airtasker, Oneflare or Hipages allow business owners like you to source quality clients for free and without having to invest time and effort in advertising. All you need to do is create a profile on these platforms and respond to job posts from homeowners needing help.
Also, once you’ve created your profile on a few online marketplaces, make sure to set up task alerts and notifications. This means that you’ll be notified every time a project matching your skill set and criteria gets posted.
Use Signage On Your Vehicle
Talking about free advertising, what better way to get the word out there about your services than using signage on your work vehicle?
After all, you're probably driving a lot to go from one client to another and this is a great opportunity for homeowners and construction project managers to find out about you.
Make sure that the information on your car or Ute is visible from afar and highlights your services and contact information.
While a lot of businesses focus on online marketing these days, offline marketing isn’t dead. Quite the opposite.
For instance, 90% of Australians read their mail and 60% save the information for later. This reveals how efficient letterbox drops can be to reach potential customers in the area you operate in and promote your services to your target market.
And the good thing about dropping your business cards or promotional material in letterboxes is that it doesn’t take long. Just plan 10 or 15 minutes a day before or after work to post some flyers or business cards and soon enough, you’ll start reaping the rewards.
Gather Feedback & Reviews
What did you do the last time you were looking for a service in your area?
We’re ready to bet you Googled it.
In 2022, 93% of people read online reviews before buying something. This shows the importance of encouraging your existing customers to review your business on Google and your social media channels.
Every time you finish a job, ask your customers whether they’re happy and if they would recommend you. And if they’re not, find out why and how you can improve.
Have You Thought About Insuring Your Plastering Business?
We all have those days.
You might be tired or distracted and an accident can happen. While you can take steps to mitigate the risks, business insurance is a must to protect your business and financial assets in case an incident occurs.
Public and Product Liability insurance in particular protects you against legal liability that can arise if one of your customers is injured as a result of your business operations.
To help you find the best policy for your business, jump onto our free instant quote generator. It will allow you to get an estimate on market-leading insurance in seconds.
Simply enter your occupation and expected revenue to get started.