Where To Advertise Your Painting Services?
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If that’s the case, you’re in luck, as we’ve listed below four of the most effective ways to advertise your business and land new clients.
And while there are many more options for promoting your services, we found these four advertising mediums to be particularly effective for trades businesses.
Getting More Clients For Your Painting Business
Advertise On Online Marketplaces
One of the most effective ways to generate leads and land new customers is to list your business on online marketplaces such as Hipages or Oneflare. These platforms are designed to connect qualified tradies and homeowners, generating leads and allowing you to build a local clientele for free. With a new job getting posted every 20 seconds on Hipages and 12,000 projects being posted on Oneflare every week, setting up a profile on these websites should be a priority.
Airtasker is another great platform to leverage to promote your painting business for free. And to make the process even easier for companies, the marketplace allows you to set up notifications whenever a project that matches your services is posted.
Create A Google My Business Listing
Talking about effective ways to advertise your services for free, Google My Business is a tool allowing you to list your business on Google (for free) so that it appears on Google Search and Google Maps when people run local searches.
Now, according to research, 86% of people use Google Maps to find local businesses, and the number of searches ‘’near me’’ on mobile has increased by a staggering 500% over the last two years! These powerful stats highlight the importance of claiming your Google My Business listing!
Invest In Paid Social Media Advertising
Using Facebook Ads, Google Ads, LinkedIn ads, or even YouTube Ads to promote your business could help boost your visibility and reach new audiences. In fact, a recent report reveals that Facebook and YouTube are the top channels for reaching Australians, with a potential reach of respectively 69.5% and 89.3% of the population.
To maximise your ROI, you’ll need to make sure your ads are relevant to your audience. So, define your buyer personas (ideal customer profiles) before using targeting options to reach your ideal customers with engaging and relevant ads.
Contact Local Businesses
Partnering with local businesses such as real estate agents, home décor shops, or interior designers can be an effective way to promote your business in your community or the areas you want to service.
Create an appealing branded business card or flyer and list your services and contact details so people can easily get in touch.
And for local businesses to actively recommend your business to their clients, offer special discounts. This will allow them to offer added value to their customers while helping you land new clients.
Helping Small Painting Business Owners Find Insurance
As a business owner, you could be held liable in the event one of your clients is injured as a result of your business operations. That’s why you need to protect your business with the right insurance policy. And to find it, check out our instant quote generator, where you can get an estimate on market-leading insurance in seconds! Simply enter your occupation and expected revenue to get started.