5 Marketing Tips For Gardening Businesses
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Are you looking to increase your sales and grow your gardening business?
With over 90% of the population having a private domestic garden, your gardening business should be thriving.
Yet, it might not be doing as well as you expected.
To help you improve your sales and bottom line, we’ve shared five effective marketing tips that will help take your gardening business to the next level.
Work On Your Online Reviews
So, if you weren’t asking your current customers to leave you reviews yet, time to start. In addition to directly asking for reviews, you can also organise regular giveaways on your social media pages restricted to people who left you a review.
Also, make sure to feature your reviews on your website and across all of your social media channels to convince your audience across the board to use your services.
Create A Google My Business Listing
97% of people jump online when searching for local services. This means that your business needs to be listed on Google My Business to appear in local searches.
Creating a Google My Business profile is free and will allow you to rank both on Google Search and Google Maps when people type things such as ‘’gardening services near me’’.
Shooting compelling and high-quality videos is time-consuming.
We get it.
One of the best ways to ensure that your videos capture your audience’s attention and convert them into paid customers is to ask them what kind of content they want to see. Then, craft compelling videos that combine authenticity, valuable information, and high-quality footage.
Host Local Events
Standing out online can be challenging these days. With the average person receiving over 100 emails and 50 texts a day, information overload is real.
Now, here’s a little secret; in 2022, people want to buy experiences, not things.
So, what better way to promote your services than by hosting gardening events where you’ll provide valuable tips for your target market?
This will be sure to make you stand out from the crowd, and create a memorable experience for your guests who will call you if they need gardening services. To promote your event, contact your local newspapers, post on social media, and leverage your network.
Build A Stunning Portfolio
As human beings, we’re highly visual creatures.
So much so that our brain can process images 60,000 times faster than text.
So, instead of going heavy on the text on your website, harmoniously combine beautiful pictures depicting your work and powerful copy that will be long enough to hook them in and short enough to keep their attention.
And the great thing about taking high-quality pictures of your work to add them to your portfolio on your website is that you can also repurpose them across your social media channels.
Business Insurance For Gardening Businesses
Every time you go onsite to work on your clients’ gardens, you run the risk of inadvertently damaging their property or injuring them. You could, for instance, forget to warn them about one of your tools lying on the floor, leading them to trip, slip and fall, and hurt themselves. And this could lead to hefty compensation costs.
So, to prevent potential claims from destroying your business, jump on our instant quote generator, where you can get an estimate on market-leading insurance in seconds.
Simply enter your occupation and expected revenue to get started.