How To Start A Massage Therapy Business?
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Massage Therapists contribute to the well-being of their community.
They help relieve pain, discomfort, and anxiety for their clients and educate people on adequate stretching and relaxing techniques to improve their lives.
And as such, being a Massage Therapist can be extremely fulfilling and rewarding.
What’s more, with expected job growth of over 15%, it happens to be an in-demand profession.
So, if you feel like this could be the best career for you, here are five steps to starting your massage therapy business.
Starting A Massage Therapy Business: A Complete Guide
Obtain Your Certifications
The first step to building a successful massage therapy business is obtaining the right qualifications for the job.
Not only will a Certificate IV in Massage Therapy give you the right to perform massage therapy in Australia, but it will also provide the knowledge and skills you need to deliver a high-quality service to your clients.
Also, enrolling in a Diploma of Remedial Massage will be extremely helpful in teaching you the managerial and leadership skills you need to run your own business.
Join An Association
Once you’ve obtained your certifications and have garnered some work experience, becoming a member of an association will help add credibility to your business and build a reputation in the field.
For instance, you can join the Massage Association of Australia and the International Institute for Complementary Therapists.
Note that one of the other benefits of being part of these organizations is that your clients might be able to get a rebate specifically because you’re a member of one of these associations.
Register Your ABN And Business Name
Every business owner needs to apply for an ABN (or ACN, depending on your business structure). An ABN is a unique set of eleven digits allowing the government and the community to recognise your business. It appears on documents such as invoices or quotes and allows you to avoid Pay As You Go tax on your income.
You can apply for an ABN here.
And you’ll also need to register your business name on the ASIC’s website.
Invest In Business Insurance
This step is crucial. If you don’t want your business to go down in the event a third party makes a claim against your company, you need to invest in Professional Indemnity Insurance and Public Liability Insurance. Now, we understand you’re busy, and looking for insurance can be time-consuming.
That’s why we’ve created a free instant quote generator, where you can get an estimate on market-leading insurance in seconds! Simply enter your occupation and expected revenue to get started.
Promote Your Services
Now that you’re all set, time to create a website listing all your services and contact information and start promoting your business.
A few marketing tips to promote your massage therapy business include:
- Investing in business cards and posting them in local mailboxes
- Partnering with local businesses for cross-promotion
- Asking for online reviews from existing customers
- Implementing a referral program
- Collecting emails and crafting tailored email marketing campaigns
- Investing in paid advertising
- Create a Google Business Profile