How To Build Trust As A Small Business Owner
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Small business owners struggle to attract new customers, especially as barriers to entry are at an all-time low. The cost for starting a small business has significantly declined due to technological advancements, calling on the need to differentiate yourself from competitors.
One way to achieve business differentiation is to build trust with customers through descriptive websites, quick responses, showcasing customer reviews, remaining active on social media, and prioritizing quality. In this article, we'll dive into the details about each.
Create a Descriptive Website
The first way to build trust with existing and prospective customers is to have a descriptive website. Your website should include information about you, your products and services, and contact information.
Showcase your work through pictures and clearly lay out what you can and can’t do. Be sure you have your contact information on every page for easy access. The simpler and easier it is for your customers to navigate and use your website, the more likely they'll book with you and see just how good your services are.
Quickly Respond to Inquiries
Building trust with new customers is founded on quick inquiry response times. If a customer has to wait hours or even days before you get back to them, they are more likely to take their business elsewhere. There are artificial intelligence systems out there they can take on a majority of the customer service. This can free up some much needed time in your schedule all while ensuring customer needs are met.
Get yourself a chat bot from places like Intercom, or something similar, that can handle your customer inquiries while you're away, and give you easy access to customers while you're at the desk.
Showcase Customer Reviews
Another way to build trust is to showcase past customer reviews. Customer testimonials of your product or service are one of the first things that prospective customers look for. Because of this, you want to be sure you are showcasing all positive reviews to give your small business the best possible chance of securing a new customer. Additionally, positive customer reviews provide credibility which turns into trust.
Remain Active on Social Media
Social media is a powerful place, meaning your business needs to have a presence on most platforms. Constant posting will drive traffic to your small business and reassure customers that your business is legitimate.
Moreover, it is important to respond to comments and interact with people to create a trustworthy relationship.
Quality is another contributing factor when it comes to building trust in your small business. Focusing your efforts on quality over quantity is key. When customers know what to expect when they order from you, trust is built. If the same product varies each time, such as in packaging or weight, customers may feel like they are being ripped off.
Mitigate this risk and promote trust through prioritizing quality.
Building trust with customers as a small business owner takes time. You can’t expect your small business to automatically resonate with all customers. Instead, take these factors into consideration and work towards building trust through consistent policies and procedures. Trust often converts into repeat customers, which is exactly what your small business needs.
One business that has built up trust with customers is upcover. Here at upcover, we help small businesses find the right insurance coverage based on their needs. You can trust us when we say that we are your go-to experts when it comes to insuring your small business. Check out our instant quote generator today and get an estimate on your policy in seconds.