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Insurance Built for Scaling Tech Companies

Clear cover, fewer surprises, and no renewal chaos. Trusted by fast-growing startups and modern mid-market teams
AI-Enabled Digital Platform

Built to scale with your business

A Customer Obsessed Team

Powered by technology

A Smarter Way to Get Covered

Simple upfront. Expert-led as you scale.

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Our platform

Business insurance & risk placement, powered by AI

upcover makes business insurance simple. Our AI-powered platform matches businesses with the right cover, streamlines placement, and enables partners to seamlessly embed and distribute insurance without outdated processes or long forms.

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COVERAGE BY INDUSTRY

AI insurance for the future of AI and machine learning

Navigating the AI landscape demands more than just innovation; it requires a robust safeguard against its unique challenges. upcover helps unlock precisely that, by offering your business with a bespoke risk management toolkit for AI ventures.

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Tailored Coverage: Protecting against algorithmic biases, regulatory non-compliance, and IP disputes

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Cybersecurity Assurance: We offer world class Cyber incident response teams from our global insurance partners to swiftly tackle data breaches

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Intellectual Property Protection: Safeguards your innovations from IP infringement claims, ensuring your creativity leads without legal hindrances

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Why choose upcover for AI Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Algorithmic errors

A company developed an AI software product that clients can use to more accurately target their marketing campaigns. There's a bug in the AI algorithm that's causing your customer to claim that their marketing budget was wasted.

AI Insurance offered by upcover manages the financial aspects related to the defence against the customer's claim and the subsequent resolution process. This includes covering any incurred legal fees on behalf of the customers.

2

Data breaches

AI startup struggles to secure comprehensive cybersecurity coverage, facing potential gaps in protection against data breaches and being exposed to financial losses and reputational harm.

upcover offers a simplified solution through a unified policy tailored for AI startups. This coverage ensures comprehensive protection, including expenses for breach response, legal liabilities, and the restoration of both data and applications.

Why choose upcover for AI risk solutions

1

Algorithmic errors

Their Problem:

A company developed an AI software product that clients can use to more accurately target their marketing campaigns. There's a bug in the AI algorithm that's causing your customer to claim that their marketing budget was wasted.

Upcover’s Solution:

AI Insurance offered by upcover manages the financial aspects related to the defence against the customer's claim and the subsequent resolution process. This includes covering any incurred legal fees on behalf of the customers.

2

Data breaches

Their Problem:

AI startup struggles to secure comprehensive cybersecurity coverage, facing potential gaps in protection against data breaches and being exposed to financial losses and reputational harm.

Upcover’s Solution:

upcover offers a simplified solution through a unified policy tailored for AI startups. This coverage ensures comprehensive protection, including expenses for breach response, legal liabilities, and the restoration of both data and applications.

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Top consumer startups insure with upcover

Whether you are an e-commerce platform, a marketplace, a social media application, a health & wellness platform, in publishing, gaming or media - we've got you covered.

upcover offers leading insurance solutions from global insurance partners that are not just affordable but tailored to the unique risks faced by consumer companies.

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Data-Driven Pricing: Enjoy market-leading insurance at an affordable price, thanks to our underwriting specialists refined risk model developed through analysing thousands of startups

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Growth-Aligned Coverage: Get insurance that scales with your ambitions, offering flexible protection that adapts to your evolving business model

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Innovative Business Model Protection: Stay ahead with coverage designed for the latest consumer trends and business innovations, ensuring you are covered no matter how you choose to disrupt the market

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Why choose upcover for Consumer Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Misclassification of business

The previous insurer misclassified the company due to lack of understanding their business during the underwriting process, compromising the relevance and pricing accuracy of the insurance coverage.

upcover collaborated with the underwriters to reassess and recategorize the company as a marketplace, ensuring that coverage matched the business model & activities.

2

Startup scale challenges

Consumer startups struggle to get suitable insurance as traditional insurers fall behind, leaving them unprotected, especially in cases where marketplace startups face challenges in covering disputes among users.

upcover understands startup challenges, offering tailored policies with market leading coverage and simplifying product liability coverage for startups of any size or stage.

Why choose upcover for consumer risk solutions

1

Misclassification of business

Their Problem:

The previous insurer misclassified the company due to lack of understanding their business during the underwriting process, compromising the relevance and pricing accuracy of the insurance coverage.

Upcover’s Solution

upcover collaborated with the underwriters to reassess and recategorize the company as a marketplace, ensuring that coverage matched the business model & activities.

2

Startup scale challenges

Their Problem:

Consumer startups struggle to get suitable insurance as traditional insurers fall behind, leaving them unprotected, especially in cases where marketplace startups face challenges in covering disputes among users.

Upcover’s Solution

upcover understands startup challenges, offering tailored policies with market leading coverage and simplifying product liability coverage for startups of any size or stage.

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Comprehensive coverage for healthtech innovators

Digital health businesses and healthcare providers operate in a landscape where safeguarding confidential client information and compliance with fluctuating regulations are paramount. upcover offers specialised risk management solutions to navigate these complexities confidently.

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Customised Coverages: Benefit from insurance solutions meticulously tailored to address the unique risk exposures of the digital health, e-health, medical devices and wellness platforms

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Technology E&O Protection: Guards against liabilities from technology errors and bugs, ensuring peace of mind as you innovate in healthcare

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Client Data Security: Receive dedicated coverage for the protection of sensitive client data, fortifying your defences against cyber threats and data breaches

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Why choose upcover for Digital Health Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Unified policy

Healthtech startup offers a software platform for hospitals to handle behind-the-scenes tasks. A sudden glitch causes a 72-hour shutdown and hospitals can't use their systems. The network is damaged, and personal health information (PHI) is exposed.

This is an example of a usual but complicated situation that could trigger various coverages, such as Professional indemnity and Cyber & Privacy Liability. The PI insurance policy protects against financial losses from negligence allegations, while the Cyber & Privacy Liability covers the costs of responding to the data breach.

2

Financial loss cover

Healthtech startup creates smart software for better pathology and quicker, more precise disease diagnosis. A bug in the latest release caused trouble for some clients, leading them to sue the startup for financial losses.

The Professional indemnity insurance policy steps in, covering the legal costs and settling with the affected clients.

Why choose upcover for digital health risk solutions

1

Unified policy

Their Problem:

Healthtech startup offers a software platform for hospitals to handle behind-the-scenes tasks. A sudden glitch causes a 72-hour shutdown and hospitals can't use their systems. The network is damaged, and personal health information (PHI) is exposed.

Upcover’s Solution

This is an example of a usual but complicated situation that could trigger various coverages, such as Professional indemnity and Cyber & Privacy Liability. The PI insurance policy protects against financial losses from negligence allegations, while the Cyber & Privacy Liability covers the costs of responding to the data breach.

2

Financial loss cover

Their Problem:

Healthtech startup creates smart software for better pathology and quicker, more precise disease diagnosis. A bug in the latest release caused trouble for some clients, leading them to sue the startup for financial losses.

Upcover’s Solution

The Professional indemnity insurance policy steps in, covering the legal costs and settling with the affected clients.

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Business insurance built for enterprise SaaS startups

Enterprise SaaS startups navigate a unique risk landscape, where rapid innovation meets complex contractual and legal obligations. upcover's digital-first approach provides the agile, comprehensive protection needed to thrive in this dynamic environment.

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Liability Coverage for Products and Services: Secure against claims related to your software’s performance or service failures, ensuring your innovations serve the industry without being held back

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Breach of Contract Protection: Safeguard your business from the repercussions of contractual disputes, keeping your operations smooth and your relationships intact

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Intellectual Property Defence: Defend your groundbreaking ideas with coverage that shields against IP rights infringements, empowering you to lead in your market niche without hesitation

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Why choose upcover for Enterprise SaaS Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Patent infringement

Startups involved in B2B and B2C SaaS may encounter patent infringement allegations, leading to legal challenges and defence costs.

The patent defence extension covers the costs associated with defending against patent infringement allegations, providing financial protection for B2B and B2C SaaS startups.

2

Liability risks

Enterprise SaaS startup faces liability risks due to accidental bodily injury or property damage from technology products or research equipment can result in inefficiencies and increased vulnerability.

upcover provides cover for accidental bodily injury and property damage resulting from technology products, laboratory consumables, or research equipment.

Why choose upcover for Enterprise SaaS risk solutions

1

Patent infringement

Their Problem:

Startups involved in B2B and B2C SaaS may encounter patent infringement allegations, leading to legal challenges and defence costs.

Upcover’s Solution

The patent defence extension covers the costs associated with defending against patent infringement allegations, providing financial protection for B2B and B2C SaaS startups.

2

Liability risks

Their Problem:

Enterprise SaaS startup faces liability risks due to accidental bodily injury or property damage from technology products or research equipment can result in inefficiencies and increased vulnerability.

Upcover’s Solution

upcover provides cover for accidental bodily injury and property damage resulting from technology products, laboratory consumables, or research equipment.

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Fintech insurance for the future of finance

Covers all sorts of Fintechs, whether in credit & lending, payment processing, personal finance & wealth management, insurtech, real estate & mortgage or banking & finance.

Fintech startups navigate a minefield of regulatory intricacies and the imperative of safeguarding sensitive client data from day one. upcover stands ready with a bespoke, flexible insurance framework designed to evolve with your fintech innovation.

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Blended Policy Coverage: Benefit from a comprehensive policy that merges various protections, addressing the multifaceted risks fintech faces

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Customisable Professional Services Definition: Tailor your coverage precisely, ensuring it aligns perfectly with your unique services and client interactions

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Enhanced D&O Options: Access additional Directors and Officers (D&O) limits for your non-executive directors, offering them peace of mind to govern without undue risk

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Why choose upcover for Fintech Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Fully blended policy

Fintech startups often face gaps in coverage, with separate policies for different liabilities. This can result in inefficiencies and increased vulnerability.

A fully blended policy that combines E&O, D&O, crime, and cyber coverage, ensures full protection for fintech companies against financial and tech liabilities.

2

Cyber threats cover

A payment processing fintech faced insurance challenges due to inadequate coverage for emerging cyber threats and data breaches.

upcover analysed a fintech's payment system and offered a market leading tailored insurance for data breaches and cyber threats, enhancing protection for sensitive financial information.

Why choose upcover for fintech risk solutions

1

Fully blended policy

Their Problem:

Fintech startups often face gaps in coverage, with separate policies for different liabilities. This can result in inefficiencies and increased vulnerability.

Upcover’s Solution

A fully blended policy that combines E&O, D&O, crime, and cyber coverage, ensures full protection for fintech companies against financial and tech liabilities.

2

Liability risks

Their Problem:

A payment processing fintech faced insurance challenges due to inadequate coverage for emerging cyber threats and data breaches.

Upcover’s Solution

upcover analysed a fintech's payment system and offered a market leading tailored insurance for data breaches and cyber threats, enhancing protection for sensitive financial information.

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Comprehensive coverage for hardware startups

Whether you are building your startup or scaleup in Robotics, AR/VR, 3D printing, Manufacturing, Devices or Consumer, we have cover options for everyone.

Navigating the intricate risk terrain of hardware development, startups find securing comprehensive insurance coverage for product liabilities a steep challenge. upcover revolutionises access to insurance for hardware startups by offering scale-appropriate solutions without your costs jumping up significantly.

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Product Liability Insurance that Scales: Obtain coverage that grows with you, ensuring your innovations are protected against liability claims, regardless of your startup's size and ambition

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Comprehensive Risk Coverage: From financial losses to bodily injury or property damage, our policies safeguard against a wide spectrum of potential incidents, providing peace of mind across all stages of product life

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Intellectual Property Protection: Defend your unique creations with robust IP infringement cover, securing your competitive edge and fostering innovation

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Why choose upcover for Hardware Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

IP Infringement

Hardware startups may encounter challenges related to intellectual property infringement, where competitors or third parties claim that the startup's product violates patents or copyrights.

The insurance policy for hardware startups includes coverage for intellectual property infringement claims. This provides financial support for legal expenses and settlements, allowing startups to defend their innovations.

2

Defects or malfunctions

Quality control issues are common hurdles for hardware startups, where defects or malfunctions in the product can result in customer dissatisfaction, returns, and potential reputational damage.

To address quality concerns, upcover offers comprehensive product liability coverage for hardware startups. This ensures financial protection against claims related to defects or malfunctions.

Why choose upcover for Hardware Risk Solutions

1

IP Infringement

Their Problem:

Hardware startups may encounter challenges related to intellectual property infringement, where competitors or third parties claim that the startup's product violates patents or copyrights.

UPCOVER’S SOLUTION

The insurance policy for hardware startups includes coverage for intellectual property infringement claims. This provides financial support for legal expenses and settlements, allowing startups to defend their innovations.

2

Defects or malfunctions

Their Problem:

Quality control issues are common hurdles for hardware startups, where defects or malfunctions in the product can result in customer dissatisfaction, returns, and potential reputational damage.

UPCOVER’S SOLUTION

To address quality concerns, upcover offers comprehensive product liability coverage for hardware startups. This ensures financial protection against claims related to defects or malfunctions.

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Protection for life science startups of any scale

We can help Lifesciences startups in Research & Testing, Digital Delivery, Pharmaceuticals, Medical Devices, Biosciences & Biotechnology, Health & Wellness and Medicinal Canabis!

Life sciences startups face daunting regulatory and safety challenges from the outset. upcover offers a streamlined insurance solution that scales with you from early R&D through to commercial product, eliminating scale-based penalties and simplifying risk management.

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Scalable Protection: Enjoy coverage that adapts from your initial research and development phase all the way to your commercial product launch, ensuring seamless protection throughout your growth journey

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Legal and Financial Losses Coverage: Guard against the ramifications of legal disputes and financial setbacks, keeping your focus sharp on innovation and market entry

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Patent Defence Cover: Secure your intellectual property with dedicated patent defence insurance, protecting your innovations from infringement claims and ensuring your competitive edge

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Why choose upcover for Life Sciences Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Defects or malfunctions

Medical device startups often encounter issues with product liability, where defects or malfunctions in their devices can lead to legal claims, product recalls, and reputational damage.

upcover offers an insurance solution against legal claims arising from defects or malfunctions in devices, covering the costs associated with recalls, legal defence, and potential damage to the company's reputation.

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Regulatory compliance

Supplement companies may face challenges related to regulatory compliance, as changing regulations and evolving industry standards can create uncertainties, potentially leading to legal issues and financial losses.

upcover's insurance for supplement companies includes coverage for regulatory compliance challenges. This ensures financial protection against legal expenses and financial losses.

Why choose upcover for Life Sciences Risk Solutions

1

Defects or malfunctions

Their Problem:

Medical device startups often encounter issues with product liability, where defects or malfunctions in their devices can lead to legal claims, product recalls, and reputational damage.

Upcover’s Solution

upcover offers an insurance solution against legal claims arising from defects or malfunctions in devices, covering the costs associated with recalls, legal defence, and potential damage to the company's reputation.

2

Regulatory compliance

Their Problem:

Supplement companies may face challenges related to regulatory compliance, as changing regulations and evolving industry standards can create uncertainties, potentially leading to legal issues and financial losses.

Upcover’s Solution

upcover's insurance for supplement companies includes coverage for regulatory compliance challenges. This ensures financial protection against legal expenses and financial losses.

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Protection for web3 companies

Web3 startups operate at the forefront of blockchain innovation, facing unique challenges and uncertainties. upcover's cutting-edge insurance partners’ solutions are crafted to address the distinct risks of the Web3 ecosystem, providing broad protection to navigate this dynamic landscape confidently.

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Targeted Web3 Coverage: Get insurance tailored for the specific perils Web3 startups encounter, from smart contract vulnerabilities to regulatory changes

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Premier Cyber Incident Response: Benefit from industry-leading cyber support, ensuring rapid recovery from digital breaches, including those affecting blockchain assets

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Inclusive Cryptocurrency Protection: Enjoy comprehensive coverage without broad cryptocurrency exclusions, safeguarding your investments and operations in the digital asset space

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Why choose upcover for Web3 Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Token security

Web3 startups might face challenges related to token security, where theft, hacking, or vulnerabilities in token protocols can lead to financial losses and compromise the trust of users and investors.

upcover offers protection against losses resulting from theft, hacking, or vulnerabilities in token protocols, ensuring financial support to recover from security breaches and maintain the credibility of the startup.

2

Regulatory compliance

Web3 startups may encounter regulatory uncertainties, as the evolving nature of blockchain technologies and decentralized finance (DeFi) can result in legal and compliance challenges, potentially leading to fines or legal actions.

The insurance policy for Web3 startups ensures financial protection against legal expenses and fines arising from regulatory challenges, allowing Web3 startups to navigate the dynamic regulatory landscape with confidence.

Why choose upcover for Web3 risk solutions

1

Token security

Their Problem:

Web3 startups might face challenges related to token security, where theft, hacking, or vulnerabilities in token protocols can lead to financial losses and compromise the trust of users and investors.

Upcover’s Solution

upcover offers protection against losses resulting from theft, hacking, or vulnerabilities in token protocols, ensuring financial support to recover from security breaches and maintain the credibility of the startup.

2

Regulatory compliance

Their Problem:

Web3 startups may encounter regulatory uncertainties, as the evolving nature of blockchain technologies and decentralized finance (DeFi) can result in legal and compliance challenges, potentially leading to fines or legal actions.

Upcover’s Solution

The insurance policy for Web3 startups ensures financial protection against legal expenses and fines arising from regulatory challenges, allowing Web3 startups to navigate the dynamic regulatory landscape with confidence.

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Tailored insurance for VC and PE funds

Venture capital and private equity funds encounter challenges in making sound investment decisions and managing the uncertainties of market changes, which can affect the performance of their portfolio companies.

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PI insurance to meet licence obligations

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Directors insurance to protect your fund managers

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Employment liability insurance to respond to Fair Work claims

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Why choose upcover for VC and PE Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Fully blended policy

VC and PE funds commonly encounter challenges in navigating the insurance landscape, relying on fragmented policies for distinct liabilities. This fragmented approach leads to inefficiencies and heightened exposure to risks.

upcover works with global insurers a fully blended policy addresses the specific needs of VCs and PEs by consolidating coverage for Professional Indemnity, Cyber and Privacy Liability, General Liability, and Directors and Officers cover.

2

Internal and external crime

Venture capital and private entity funds face the challenge of potential financial losses and reputational damage due to internal and external criminal activities. This includes offences committed by employees as well as external threats to the fund's security.

upcover provides comprehensive insurance coverage for venture capital and private entity funds, safeguarding against internal and external criminal activities, including those committed by employees.

Why choose upcover for VC and PE risk solutions

1

Fully blended policy

Their Problem:

VC and PE funds commonly encounter challenges in navigating the insurance landscape, relying on fragmented policies for distinct liabilities. This fragmented approach leads to inefficiencies and heightened exposure to risks.

Upcover’s Solution

upcover works with global insurers a fully blended policy addresses the specific needs of VCs and PEs by consolidating coverage for Professional Indemnity, Cyber and Privacy Liability, General Liability, and Directors and Officers cover.

2

Internal and external crime

Their Problem:

Venture capital and private entity funds face the challenge of potential financial losses and reputational damage due to internal and external criminal activities. This includes offences committed by employees as well as external threats to the fund's security.

Upcover’s Solution

upcover provides comprehensive insurance coverage for venture capital and private entity funds, safeguarding against internal and external criminal activities, including those committed by employees.

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Products

Coverages for tech startups & enterprises

From Cyber Insurance, to Indemnity, to Directory Liability for technology businesses. We've got it all.

Cyber & Technology

Includes Professional Indemnity and Cyber & Technology Liability insurance for tech businesses

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IT Liability

Covers Professional Indemnity and Public & Products liability for tech service providers

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Directors & Officers

Covers claims against company executives and senior management for litigation against the company.

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Professional Indemnity

Covers negligence claims from third parties to help protect your business from professional errors

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Business Pack

Can include property, contents, glass, electrical equipment, business interruption, theft, contents

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Crime

Also called Fidelity, Crime and Commercial Crime insurance. Covers losses from employee theft, fraud, or embezzlement

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Intellectual Property

Covers claims from copyright, patent, and trademark disputes. This can be included in Professional Indemnity insurance

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Corporate Travel

Covers travel locally or overseas. This can include business trips and some personal travel also

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SEE MORE PRODUCTS
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Benefits

Benefits of choosing upcover

Get quotes in minutes, adjust your cover as your business evolves, and lean on expert support to help you make confident insurance decisions.

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Special Team
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OUR SPECIALIST TEAM

FIRST TIME BUYING INSURANCE? LET’S MAKE IT EASY.

Building a business is hard enough, insurance shouldn’t be.
That’s why we started upcover, to make business insurance in Australia simple, fast, and transparent.

We’ll help you get the right cover, with a free coverage analysis so you always know what you’re paying for.
It’s time to rethink insurance. It’s time for upcover.

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FAQs

Tech insurance queries

How many vehicles do I need to qualify to get Commercial Motor and Fleet insurance?

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Commercial Motor and Fleet insurance suits all sizes of businesses - from small single vehicle fleets all the way up to large fleets. We can assist you today in obtaining a quote or comparing this to your existing cover and you can manage this all from within upcover’s digital insurance vault.
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What is Commercial Motor and Fleet insurance?

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Commercial Motor and Fleet Insurance is designed to respond to claims arising from the use of your business vehicles. It may include cover for your vehicles or fleet of vehicles for comprehensive motor insurance, third party, fire and or theft. This can include third party property damage, damage to your own vehicles, and third party damaged vehicles, fire and theft of your vehicle. Compulsory Third Party (CTP) insurance is not included and must be obtained separately. The details of cover available may vary depending on the insurance partner quoting, your industry and the number of vehicles in your fleet.
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Who is upcover?

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upcover Pty Ltd is Australia’s fastest growing digital insurance platform for Aussie businesses. We work with more than 80 different insurance partners locally in Australia and globally to offer you market leading insurance solutions simply, easily and all online. We are a Corporate Authorised Representative of Experience Insurance Services Pty Ltd, AFSL 539078. upcover arranges insurance products with insurers and underwriters, and does not compare all general insurers or insurance products available in the market.[11:30 AM]
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How come I can’t get an instant quote from upcover.com?

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Fast growing businesses, or businesses with a range of insurance products not yet available on our upcover.com digital platform will be supported by upcover’s specialty risks team. The team can assist you in a free call to review your insurance today, can answer any questions you’ve always had about insurance, and can help review any client contracts needed to ensure your insurance program is right for your current - and future - stage of your business.
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What factors might impact the cost of policy premiums of insurance for startups?

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What factors might impact the cost of policy premiums of insurance for startups?

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How do I make a claim?

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How do I make a claim?

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What is a Certificate of Currency?

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What is a Certificate of Currency?

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How quickly do I need to report an incident to my insurer?

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How quickly do I need to report an incident to my insurer?

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What is a retroactive date?

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What is a retroactive date?

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Insights

From our blog

Tips, tricks and trends to help start, scale and protect your business

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Aug 1, 2025

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Cyber Insurance

The Investor’s Guide to Cyber Insurance: What Startups Need to Prove to Secure Funding

Startups focus on product development, market fit, and revenue growth, but there’s another critical factor investors are looking at: risk management.In today’s world, cyber threats, regulatory fines, and data breaches aren’t just IT problems, they're business risks that can sink a company overnight.

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We’re on a mission to become a top-5 insurance distributor within the next decade, challenging legacy incumbents by providing a unique opportunity for forward-thinking agents. 

We are digitising commercial insurance and risk management for small, mid-market and technology businesses. We work with a global network of underwriters, challenging legacy brokers and delivering market leading coverage to our customers.