Can I Start A Makeup Artist Business From Home?
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Do you want to quit your nine-to-five job and pursue your passion for beauty and makeup?
While starting and growing a successful business in the makeup artistry can be intimidating, if you have the drive, passion, and skills, you could quickly earn more than with your current job while doing what you love. And best of all, you won’t have to report to anyone.
Besides, one of the perks of working as an MUA is that you can run your business from virtually anywhere. Depending on your area of expertise, you could work on TV sets, in wedding venues, follow your clients on tour, and even work from home!
And if that’s precisely what you’re interested in doing, read on as we share below a few tips on starting a makeup artist business from home.
Steps To Starting A Makeup Artist Business From Home
Apply For An ABN and Register Your Business Name
The first step you need to take to start your makeup artist business from home is to decide on your business structure and apply for an ABN (Australian Business Number). An ABN is a unique set of 11 digits used by the government and the community to identify your business.
Create A Well-Optimised Website
A website is key to establishing yourself as a talented professional and building trust and credibility with your target market. But it's also a powerful marketing tool to help you generate leads and increase your bookings. But for that to happen, you need to learn about ways to optimise your website through keywords, referrals, and other SEO techniques. This way, you’ll increase your chances of ranking on Google’s first page when people look for services like yours.
Yet, when we talk about opimising your website, it’s not just about SEO and written content. After all, you’re in a creative and visual niche, and showcasing high-quality images and striking videos of your work will help nudge website visitors into booking a consultation with you.
Grow Your Online Presence
Having a website is critical and so is having a social media presence. Regularly creating striking and educational content should be one of your top priorities if you want to prompt people to hire you. As a makeup artist, your work is highly visual, and people will need to see what you can do before committing.
Some of the things you can do to reach your target market and convert them into paying customers include:
- Starting a YouTube channel and providing incredible value to your audience with valuable makeup tips
- Regularly post short videos on TikTok: funny videos and makeup hacks videos are among the highest performing videos, so you’re in the perfect niche if you want to go viral on the platform!
- Leveraging the power of Instagram stories and Reels to display your work
- Interviewing existing customers and recording them as they explain what they like about you and your services
- Posting before and after pictures
Protect Your Makeup Artist Business With Insurance
You’ve created a home studio that you’ve turned into a beautiful oasis and a tranquil sanctuary where your clients can be pampered.
Yet, working from your home studio doesn’t make you immune to potential injury or property damage that could arise from your business operations. As your clients come to your home, they could slip and fall or develop irritations due to the products you’ve applied to their skin. And this could cost you your business.
That’s why, as a makeup artist , you need to carry Public & Liability insurance. This way, you can rest assured that your business won’t suffer should any incidents occur.
To find the best policy cover for your needs, jump onto our free instant quote generator, where you can get an estimate on market-leading insurance in seconds.
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