How To Grow Your Plastering Business?
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Have you just started your plastering business and are looking for help to build a loyal clientele?
Or perhaps you’ve been doing well for a while but would like to take your business to the next level?
The best way to grow your business is to spend time crafting a well-rounded marketing strategy that will help you promote your services the right way.
And to assist you in this task, here are three tips on how to get more work as a plastering business owner.
Get More Clients For Your Plastering Business
Promote Your Services On Online Marketplaces
In this day and age, many of your potential customers are looking for qualified tradies online, scouring specialised platforms such as Oneflare or Airtasker.
Not only does it allow them to save time and hassle, but these platforms provide them with the assurance that they’ll be refunded if the job isn’t done properly. And as a new business trying to establish itself in the industry, these online platforms can help you gain a good reputation and build trust with potential customers.
Oneflare boasts over one million visitors monthly, making it a great spot to advertise your services. Airtasker is also a popular marketplace connecting quality Aussie businesses with customers. The platform has a similar number of customers and is one of Australia's most established marketplaces for outsourcing tasks.
Finally, another great marketplace to list your services on is Hipages. What we like the most about Hipages is that it’s specifically designed for tradies, and therefore, it exclusively connects tradies with local homeowners.
Create a Website
Did you know that 56% of people don’t trust a company without a website?
In 2022, having a website that clearly highlights your services and lists your contact information in case potential customers want to contact you is paramount. It will help build trust and, when using the right marketing techniques, bring in qualified traffic by allowing local customers to find you online.
And the great news is that you can use an e-commerce platform such as Wix or Shopify to build your website within a few hours.
Some of the key things you should include on your website include:
- Your services (and potentially your prices)
- Information about who you are
- Your contact details
- Customer recommendations or reviews
Encourage Word-Of-Mouth Advertising
As simple as it sounds, delivering high-quality work and outstanding customer service is one of the best ways to grow your business. Not only will happy clients contact you whenever they have a project or need your help, but they’ll also happily refer you to others.
Now, while having happy clients promote your services for free is fantastic, don’t forget to capture their feedback online in the form of a review.
72% of people use Google reviews to find local businesses, and 93% read online reviews before buying from a business, so growing your online reviews should be one of your main priorities moving forward.
Have You Insured Your Plastering Business?
Insuring your plastering business with the right policy is one of the most important steps of setting up a business.
If you inadvertently injure one of your customers while on the job or damage their property, you could be held liable and have to fork out thousands of dollars, if not more. And this could destroy your small business.
So, to find the best cover for your business, jump on our instant quote generator. It will allow you to get an estimate on market-leading insurance in seconds.
Simply enter your occupation and expected revenue to get started.