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5 Marketing Tips For Makeup Artists
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Are you passionate about design and makeup and are considering starting your own makeup artist business?
Or perhaps you’ve been running your business for a while but aren’t getting much traction?
Just like with any business, being skilled at what you do is no longer enough.
These days, you really need to stand out from the crowd. And this not only means being skilled at makeup artistry but also knowing the best marketing techniques to promote your business, cut through the noise and increase your bookings.
Yes, this can be overwhelming when you’re not a marketing expert.
And that’s exactly why we’ve shared below five marketing tips you need to use if you want to increase your client base and improve your bottom line for your makeup artist business.
Marketing Tips For Makeup Artists
Create Tutorial Videos
In 2022, video marketing is the king of content.Â
In fact, Aussies spend 26 hours a month watching online videos.
That’s because videos are easy to digest and have a unique and entertaining factor. And as a Makeup Artist not only can you leverage the power of videos to entertain but you can also educate your viewers. A compelling video, providing relevant information to your audience, and using stunning imagery can instantly hook your viewers and turn them into loyal fans.Â
So, get shooting, and don’t forget to repurpose your videos across all of your social media channels, including YouTube and Instagram Reels, along with making TikTok Ads and Facebook Ads out of them.
Build A Stellar Portfolio
As a Makeup Artist, your portfolio should be the foundation of your business. Not only is having your best work displayed on your website key to converting visitors into clients, but it’s also important to print it off so you can hand it out at events or display it in your salon.
And if you’re just starting, work on your friends or family members and take striking photos of your work. This will be sure to help you land your first clients.
Create An Eye-Catching Website
Yes, you could run a makeup artist business only using Instagram or other social media channels, but having a website will make you appear more professional.
A professionally designed and optimised website will allow you to create trust with potential customers and generate leads organically. And the best thing is that you can easily create a beautiful and well-optimised website using platforms such as Wix or WordPress.
Sell Gift Certificates
For many of us, finding gifts for the person we love can be a real challenge. So, why not sell gift certificates? This way, husbands, children, friends, or colleagues can make a woman in their life feel special with this special treat, and you get to expand your customer base for free!
And the good thing about gift certificates is that they can fit a wide range of occasions, from birthdays, Christmas, mother’s day, or grandmother’s day to a wedding or other special event.
Create A Google Business Profile
What if we told you there’s a free way to advertise your business locally that doesn’t require you to work on it all the time?
Sounds too good to be true?
Yet, that’s exactly what a Google Business listing allows you to do.
When a user searches for a specific product or service on Google, Google’s algorithm is designed to pull out businesses located in the area. And these will also show in Google Maps.
For instance, if you type “best restaurants near me,” a list of restaurants in your area will come up. But for these restaurants to come up, they first had to create a Google Business profile.
So, if you’re not using this tool yet, you should, as you’re potentially missing out on all the customers who live near you and are searching for makeup artist services in their area on Google.
Protecting Your Makeup Artist Business With Insurance
Whether you own a salon or visit your clients at home, getting business insurance is the best way to protect your business and all your hard work against costly claims and legal action fees.
Now, we know that you’re already juggling a million things as a small business owner. That’s why we’ve created a free instant quote generator, where you can get an estimate on market-leading insurance in seconds.
Simply enter your occupation and expected revenue to get started.
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