Creative Ideas For Guerrilla Marketing Campaigns
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Finding creative ways to reach new target markets can be a tricky task as a small business owner. Due to market saturation and a high level of competition, some small businesses are turning towards guerrilla marketing campaigns. The underlying principles, creative ideas hitting the market and the benefits are all important areas to understand before utilising this advertising strategy in your small business.
What is a Guerrilla Marketing Campaign?
A guerrilla marketing campaign is a form of advertisement that has a hidden element of surprise but still promotes a product or service. Traditional marketing campaigns can be out of the budget for many small businesses. However, a guerrilla marketing campaign is generally less expensive and implements a creative approach to selling the product or service. Moreover, the use of social media has made it increasingly easier to implement a guerrilla-style marketing campaign because of the ability to go viral and reach a broader audience.
What are Creative Guerrilla Marketing Campaign Ideas?
Creative guerrilla marketing campaigns do not follow a set layout or template. Instead, the underlying principle behind the campaign needs to be innovative and something consumers have not seen before.
One of the most popular guerrilla-style marketing campaigns is a pop-up show or shop. Having a bright, physical pop-up shop can grab consumer attention and leave a lasting impression. However, this isn’t ideal for many small businesses, which is why they choose to utilise social media platforms that are usually little to no cost.
Taking advantage of trending sounds and audios or coming up with a creative video are examples of guerrilla marketing. When you put together a video that consumers will remember, you are more likely to go viral and reach a large audience. For example, those in the construction industry can make a creative video on the job site that has an element of humour or a shock.
Other forms of guerrilla marketing campaigns include:
- Using chalk stencils on footpaths in high traffic areas (with permission)
- Taking over a shopping centre's staircase (with permission)
- Using an approved distributor of pamphlets for a mass drop
- Using an approved distributor of wallpapering on legal walls
- Using an approved distributor of graffiti on legal walls / areas
- Conduct a live giveaway at a popular location such as a beach (with permission)
- A flash dance at a local shopping centre or high traffic area
It's very important when conducting guerrilla marketing campaigns that you have permission from the local council / authorities - this will help your campaign run successfully but will also prevent you from any unexpected fines if you did something wrong!
A great Australian company that specialises in guerrilla marketing is Streetfighter Media, be sure to check out the range of offerings they have available or use these to give yourself some creative ideas!
What are the Benefits of Using a Guerrilla Marketing Campaign?
There are many different benefits that guerrilla marketing campaign users see. The advertisements following this strategy are meant to shock, amaze and leave a lasting impression on consumers. When consumers remember your product or service, they are more likely to buy your goods or hire you for your service.
Brand recall can also create buzz surrounding your company through consumers talking to each other about the new commercial or piece of advertisement they saw. This leads to word-of-mouth advertising, which can be a powerful tool for converting more sceptical consumers to actual customers. Overall, a successful guerrilla marketing campaign boosts sales and profit for businesses, all while maintaining low costs.
Getting started implementing a guerrilla marketing campaign into your marketing plan is not as difficult as it may seem. First, look around and see what competitors and other businesses are doing for their marketing campaigns. This can be a great place to start gathering ideas. Then, put your plan into action and analyse consumer feedback to make necessary changes for your next campaign. Successful guerrilla marketing campaigns take trial and error. Small businesses across the board can begin implementing a guerrilla strategy today with a little time and perseverance.
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