How To Deal With COVID-19 As A Small Business Owner?
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Are you finding it hard to encourage your employees to return to the office?
Are you also struggling with the constant disruptions COVID is creating for your business?
While 95% of Australians over 16 years old are vaccinated, and many restrictions have been lifted, things aren’t back to normal yet. Small business owners are unfortunately still dealing with the consequences of the pandemic.
For instance, a recent study published in February 2022 revealed that over 33% of all businesses have experienced supply chain disruptions. What’s more, over 85% of Australian businesses are affected by staff shortages!
Fortunately, there are ways to mitigate the negative consequences of the pandemic on your business moving forward.
In this post, we’ve highlighted three main strategies to ensure your business continues thriving for years to come.
Switch To Online
If you haven’t done it yet, offering online options to your clients is an excellent way to reduce some of the disruptions COVID-19 might be causing to your business.
Whether you run a restaurant, a coaching business or a Pilates studio, you could offer online delivery, Zoom consultations or online classes to keep your clients and maintain your sales in case health protocols change or staff call in sick because of COVID.
And if you’re already online, you could leverage technology to go one step further and mitigate COVID-disruptions to your business. For instance, if you own a clothes shop and have been affected by COVID-related staff shortages, why not implement a ‘’try on virtually’’ option to convince customers to purchase online? This will allow you to drive online sales with people who would normally prefer to try things on in case you are understaffed or can’t open your shop.
Adopt A Hybrid Working Model
As a business owner, you might be experiencing new post-pandemic issues; your employees don’t want to come back to the office.
Or at least not full-time.
Many studies have shown that people have gotten used to working from home. That’s because they’re enjoying the work-life balance they can achieve by eliminating the commute to work, allowing them to spend more quality time with their loved ones.
In fact, 16% of Australians want to work remotely full-time.
So, if you want to keep your talent and ensure the future of your business, you need to show flexibility and offer a hybrid model. 90% of Australians want to work from home in some capacity meaning that they’d be happy to work from the workplace a few days a week. Many are missing the social aspect of working in an office, so if you could offer them the flexibility of working from home two or three days a week, you’re more likely to retain your employees and attract new talent.
Manage Staff Shortages
Like 85% of Australian businesses, you might have been impacted by COVID-related staff shortages. And as the virus spreads and new variants emerge, this will most likely continue for the foreseeable future. One of the best ways to manage staff shortages is to partner with casual recruitment agencies in your field.
These agencies are adept at finding skilled temporary staff who can provide punctual support.
Here’s a list of staffing agencies across Australia.
We hope you’ll find some useful advice in this article. While COVID-related disruptions can be frustrating and costly, the world is slowly going back to normal, and with the right strategies, we know you can find a way to keep your business going. And if things don’t go to plan, make sure you have insurance cover. Be sure to check out our COVID-19 BounceBack Insurance which gives you a $5,000 payment if you contract COVID-19 and are hospitalised for more than 24 hours.