How To Grow Your Hairdressing Business?
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After two years of strict lockdowns and social distancing, Australians are eager to spend on hairdressing and beauty services!
That’s what a recent report revealed, stating that, in Australia the average spend on hairdressing and beauty services went up 15.4% at the end of 2021.
And demand is expected to continue growing over the next five years, driving projected job growth to over 6%.
So, with such a positive outlook, there has never been a better time to start a hair salon. And to help you quickly increase your bottom line, here are three tips for growing your hairdressing business.
Growing Your Hair Salon
Set Up And Optimise Your Google My Business Listing
Google My Business (recently renamed Google Business Profile) is a free tool that allows you to list your business on Google Search and Google Maps and rank in local searches.
Almost half of all Google searches have a local component, and 97% of people learn about a local company by googling it. And the vast majority will read a company’s listing before deciding. This shows the necessity to adapt your salon marketing’s approach to the local level.
When creating your Google My Business listing, don’t forget to add photos or videos and finish your profile. Profiles with pictures appear twice as reputable as those that don’t feature images, and complete listings get a staggering seven times more clicks than unfinished listings.
If things are a bit slow, it might sound counterintuitive to run promotions. Yet, promotions are a powerful way to drum up interest, boost your client base, and increase your sales. After all, everyone loves a good deal!
Some promotional ideas include:
- Bring a friend deal: every time a client brings a friend to your salon, they get a discount.
- Men’s week discounted treatments: if most of your clients are females, why not organise a men’s week where men get a discounted price? This will help you reach a new audience and build an additional base of loyal customers.
- Back-to-school discount: this is a great way to encourage parents to get a haircut at the same time!
Partner Up With Other Local Businesses
Do you know any other beauty business owners in the area?
Something that can be very effective in reaching new audiences is cross-promotion with local businesses. The truth is that your customers also spend time in other places besides your salon, and understanding where they like to go in their free time could help you adapt your cross-promotion strategy and yield plenty of new customers.
For instance, if your customers like to spend time at the local spa or nail salon being pampered, why not reach out to the local nail salon and spa and offer to refer them to your clients if they refer theirs to yours. You could even give a small discount to their customers.
This way, they offer value to their clients, and you land new customers!
Don’t Forget To Insure Your Hair Salon
Opening and growing a hair salon is hard. So, make sure to protect your hard work by insuring your salon and protecting it against third-party claims. If one of your customers hurts themselves on your premises or their property is damaged due to your business operations, you may have to pay hefty compensation costs and legal action fees. And you could lose your business.
So, to find the best insurance cover, check out our instant quote generator, where you can get an estimate on market-leading insurance in seconds! Simply enter your occupation and expected revenue to get started.