How To Grow Your Landscaping Business?
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Did you recently launch your own landscaping business and are now actively looking for clients?
Running your landscaping business comes with many perks, such as working your own hours, being your own boss, and choosing the types of projects you work on.
Of course, that’s if you have projects to work on in the first place.
Not to worry, though; with some hard work and dedication, you’ll be able to build your customer base and grow your business in no time.
And here are five tips to help you succeed in this task.
Be Active On Social Media
Sure, being active on social media can be time-consuming.
However, with 80% of the Australian population using social media platforms, this is a no-brainer if you want to grow your business.
The good news is that you don’t have to be active and consistently post on all the social media platforms available under the sun. A great strategy involves focusing on one or two platforms you know your ideal customers hang out on.
This requires you to define your target market first and understand what social media channels they spend the most time on. Once you have this critical information, you should allocate some of your time to publish highly relevant and engaging content to help solve their problems.
You should also join local Facebook groups and answer any questions members might have about landscaping. This will help you stand out and encourage people to reach out if they need help.
Invest In Video Marketing
And while we’re on the subject of social media, one of the most effective content formats in 2022 is video.
Even though regularly sharing image-based posts is still an excellent way to promote your services, high-quality video content is the best option if you’re looking to instantly capture your audience’s attention and improve your conversions. That’s because videos provide valuable information in a snackable and easy-to-digest way.
And if you aren’t convinced you need to spend time recording high-quality video, here are some stats for you; Australians spend over 25 hours a month watching videos online, and research has shown that including a video in one of your posts could boost your traffic by up to 157%!
Optimise Your Website For Google
When your ideal customers are looking for landscaping services, they’re likely googling things such as “landscaping services near me” or “best landscaping business near me.” It’s important that you incorporate these long-tail keywords into your website copy because they will help drive organic traffic (free traffic) to your website.
But keywords aren’t the only factor you need to consider when optimising your website to boost traffic and sales.
Here are some of essential criteria for the Google algorithm to rank your website:
- Ensure your website is mobile-friendly
- Use Google PageSpeed Insights to check your website speed.
- Produce detailed and valuable content
- Optimise your headlines, subheadings, and URL slugs
- Get high-quality backlinks by reaching out to reputable publications and complementary businesses and discussing landscaping-related topics with them (podcasts, blogs, live videos, etc.)
Don’t Forget To Protect Your Business
As a landscaping business owner, it’s important to protect yourself and your business against third-party claims that could affect your business’s financial health and reputation. That’s why you need business insurance. Some of the most common business insurance for landscaping businesses include public and product liability insurance, personal accident insurance, workers' compensation, and tool insurance.
To find the best insurance cover for your business, jump onto our instant quote generator, where you can get an estimate on market-leading insurance in seconds! Simply enter your occupation and expected revenue to get started.