How To Trademark Your Business In Australia
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Opening a new business comes with steps that need to be meticulously followed in order to stay in compliance with the Australian Government and protect your brand image. One such step is trademarking your business name. Deciding on a name, completing the registration process, and renewing your trademark are all included in understanding how to trademark your business in Australia.
Steps To Get A Trademark In Australia
Decide What To Trademark
According to the Australian Government, a trademark is a way to identify a product or service in a unique way, which is commonly done through a business name or logo. Many business owners choose a word, phrase, logo, letter, symbol, number, and image to trademark. A combination of multiple features can be done to arrive at your trademark.
A trademark is different than a business name; however, you are granted priority rights to your business name when it is trademarked. Your industry will help determine which items need to be trademarked in your business. For example, an electrician might decide to trademark their logo that includes their business name. Trademarks aren’t required but can help build brand image and prevent competitors from taking advantage of your business.
Complete The Registration Process
Registering a trademark can be done on the Australian Government’s Business website through Trade Mark Assist. Here you can look for items already trademarked, discover difficult trademarks, and identify the goods you should trademark. Basically, the website serves as a large dictionary of what has already been trademarked and what is still available. You can also apply for trademarks here as well.
In addition to Trade Mark Assist, there are two other options to secure your trademark. The first way is through a pre-application service, referred to as TM Headstart. This is an initial assessment of the trademark you are applying for. The next option is to use the standard application process through IP Australia. Each option comes with different fees and services offered.
Renew Your Trademark
You aren’t done once you go through the registration process. In fact, trademarks need to be renewed every 10 years. Renewal can be done up to 12 months in advance or 6 months after the time has lapsed. However, if you renew your trademark after the expiration period, you will have to pay a late fee. Remembering to renew your trademark can be easily forgotten for busy business owners, which is why it is important to set a reminder or make a note.
The ins and outs of how to trademark your business in Australia is an important topic for small business owners to understand and will help you to protect your business's intellectual property. Equally as important is your insurance coverage. Many small business owners neglect to have the proper coverage, leading to issues when lawsuits and claims arise. One way to ensure you are properly covered is to use our instant quote generator, where you can get an estimate on market-leading insurance in seconds! Simply enter your occupation and expected revenue to get started. Contact a team member today for more information.