3 Marketing Tips For Your Home Cleaning Business
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Have you just started your home cleaning business and are looking for ways to market it efficiently?
Or perhaps you're struggling to find new customers and would love to optimise your marketing strategy?
As a small business owner, you probably have a never-ending to-do list and not enough time in a day to do it all. Yet, if there's one aspect of your business, you should really focus on it's marketing. Nail your marketing strategy, and clients will start rolling in.
So, here are three highly effective ways to market your house cleaning business to expand your customer base and increase your bottom line.
Use Facebook Ads
According to Facebook, Facebook ads can reach 16 million users in Australia.
Now, while you might not need your ads to be targeting the whole country, the granularity of the advertising targeting options represents a major appeal for businesses looking for local customers.
Indeed, when setting up a Facebook Ad campaign, you'll be able to select your audience based on many criteria, including:
For instance, if your target market encompasses busy professionals living in your area with demanding jobs and high incomes, you'll be able to narrow down your targeting by using income, work, and location as targeting options.
This powerful targeting will enable you to reach your ideal customer, attract qualified leads to your website and increase your conversion rate.
Create A Google Business Profile
Google Business Profile (Google My Business) is a free tool that allows you to list your business on Google and easily connect with local customers.
Creating this profile can significantly boost your visibility because the information from your listing can appear on Google Search and Google Maps when customers search for cleaning services in your area.
For instance, have you ever typed "Italian restaurants near me" or "best coffee shops near me" into Google?
If so, you would have seen a few coffee shop listings under the search bar with customer reviews and opening hours on the left-hand side of your screen. You would also have seen a map on the right-hand side displaying the locations of these restaurants or coffee shops.
If you want to come up in your customers' local search on Google, just like these businesses, you need to set up a Google Business Profile so that they can find you when typing "home cleaning services near me".
Create A Refer-A-Friend Program
Did you know that 85% of small businesses are discovered by word-of-mouth?
Creating a refer-a-friend program is a fantastic way to encourage your customers to refer your services to their friends and family. After all, 92% of consumers trust word-of-mouth, making friends' recommendations a powerful tool in your marketing toolbox!
For instance, you could offer one hour of free cleaning to your customers if they sign up two of their friends. Or you could use social gifting by allowing your customers to gift two hours of cleaning to one of their friends for the price of one. This will allow your customers to give a gift to their friends for free while providing you with an opportunity to wow the friends with your service and turn them into paid customers.
Don’t Forget To Protect Your Small Business
If you've landed on this page, you're likely looking for ways to grow your business and are working hard to ensure your marketing efforts are successful.
At upcover, we know how hard small business owners like you work, and that's why we've created a free instant quote generator where you can get an estimate on market-leading insurance in seconds. Simply enter your occupation and expected revenue to get started.
Insuring your business with the appropriate policy cover is important. This way, you don't have to worry about claims that could be made against your business for accidentally causing one of your clients to injure themselves or damaging their property while cleaning their home.