4 Marketing Tips To Grow Your Landscaping Business
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Is your landscaping business not growing as much as you’d hoped despite all your efforts?
You might need to spruce up your marketing!
As a small business owner, you’re probably dealing with a lot, and marketing is one of the things on your to-do list you never have time to get around to.
Yet, using simple marketing techniques could boost your visibility and help grow your business in no time.
So, without further ado, here are four marketing tips for growing your business and improving your bottom line on a budget.
Marketing Tips For Landscapers
Start A Blog About Landscaping
Adding blogs to your existing website is a great way to grow your landscaping business. 57% of marketers gained new customers through blogging. Adding blogs to your existing website is a great way to grow your landscaping business.
Now, if that doesn’t convince you that starting a blog or guest blogging for a gardening or landscaping magazine or influential website is a good idea, we don’t know what will.
If your ideal clients are busy homeowners who love to take care of their outdoor area but don’t necessarily have the time or skills, providing them with high-quality “how-to” blog posts could be a great way to establish yourself as an authority in your field, building trust and prompting them to contact you.
Now, consistency is key because your audience will be checking your blog frequently and will head straight for the competition if you don’t publish regularly. Besides, Google’s algorithm loves fresh content, and the more high-quality articles you publish specifically about your niche, the higher you’ll rank on the search engine over time.
Use Email Marketing
As a small business looking to grow, capturing email addresses should be one of your main priorities. That’s because email marketing has the highest ROI across all marketing channels allowing businesses to earn up to $38 for every dollar spent on their campaigns.
Sending special offers to your existing customers or regularly publishing a newsletter to teach them how to do something specific will help you build a loyal clientele and remind them about you. And to capture new email addresses, use lead magnets such as a free eBook about landscaping ideas or anything that is relevant to your audience.
Garner Positive Online Reviews
What’s the first thing you do when looking for a service in your area? Probably Google it, right?
And once you’re presented with a few businesses, what do you do? Probably check their online reviews.
And if you do, you’re not alone. In fact, 93% of people read online reviews before buying something online.
So, to build trust with your prospects, make sure to ask happy customers for reviews!
Connect With Local Real Estate Agencies
Who better than a real estate agent to know landscaping needs in your area and connect you with potential clients?
Now, for local real estate agents to be comfortable recommending you to their clients, you should have published valuable content on your blog or social media channels and garnered a decent amount of online reviews.
Also, the relationship must be beneficial for them to recommend you whenever they can. So, offer a special discount to their clients. This will help them look good by offering something of value to their customers while unlocking a powerful source of qualified leads for you.
Business Insurance For Landscapers
Not insuring your business or not insuring your business properly could destroy all of your hard work overnight. And we’re not being dramatic.
As a landscaper, you work on your clients’ property and could inadvertently damage it. Or worse, you could injure them by leaving your tools on the ground or pathways.
So, to protect your business from costly claims, research and select the right insurance for you. And to make it easier, we’ve created a free instant quote generator, where you can get an estimate on market-leading insurance in seconds.
Simply enter your occupation and expected revenue to get started.