How To Use Your Email List To Grow Your Business?
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"If you don’t have a solid email marketing strategy, then you hate money.’’
- Justin Rondeau
When Justin Rondeau pronounced these words, he meant that email marketing should be a priority for companies looking to drive sales and grow their business.
Because when done properly, email marketing can power your business by generating a significant amount of sales with relatively little input. In fact, if you only had time to focus on one channel, emails should be it.
From re-engaging customers that haven’t interacted with your business for a while to selling to current prospects and upselling existing customers, emails are a powerful marketing tool. So much so that a solid email marketing strategy can be 40 times more effective at gaining new customers than marketing on Facebook (speaking of Facebook, if you want to start running Facebook Ads for your business check out this article!).
So, with all these powerful facts in mind, let’s look into the four best ways to use your existing email list to grow your business in 2022.
How To Grow Your Business With Emails
Step 1: Create Unique & Compelling Email Content
We have bad news for you.
You only have eight seconds to capture your readers’ attention before they exit your emails.
Now, onto the good news. With the right email marketing strategy, you can grab their attention in two or three seconds and prompt them to keep reading and take action.
Creating entertaining, informative and valuable content will allow you to turn your subscribers into paid customers who will keep coming back for more and recommend your brand to others.
Here are a few things that will help you create irresistible email campaigns:
- Know your target audience
- Personalise your emails
- Ask your audience what they would like to know and create relevant content
- Use a hook to grab your readers’ attention
- Appeal to your audience’s emotions in your copy
- Use the subject line to show them how you’re solving a problem, i.e. ‘’learn how to fix a broken shower in less than ten minutes or how to tone up your body at home’’.
- Use the preview text carefully
Step 2: Encourage Subscribers To Share Your Emails
There’s no better way to organically grow your business than with word-of-mouth. As a matter of fact, 85% of small businesses are discovered due to word-of-mouth.
Encouraging your existing customers or email subscribers to share your emails with their network is a free and very effective way to expand your reach and boost your visibility and sales.
To incentivise them to share your emails, offer a discount and make your email newsworthy by creating a sense of FOMO. You could, for instance, offer a significant discount for a limited time only and let them know time is running out in your email copy.
And to make it easy for them to share your irresistible offer, strategically include a ‘’invite a friend’’ CTA button in your email.
Step 3: Create Buyer Personas & Segment Your List
A buyer persona is a detailed description of your ideal customer and should be a part of every marketing plan.
Now, you might have a few different ideal customer profiles. For instance, if you’re a personal trainer, you could be targeting women and men of all ages who have different fitness goals. In that case, it can pay off to segment your emailing list based on each customer persona. For example, you could have an email campaign targeting women who want to tone up and another one targeting postpartum mums who specifically want to lose their baby weight.
Knowing exactly who your ideal customers are is important because it will help you segment your list and personalise your email content to make it relevant to the receiver, increasing your click-through rate and, eventually, your bottom line.
Step 4: Build Customer Loyalty
As mentioned in the previous paragraph, personalisation is critical when it comes to email marketing. Personalisation allows you to provide a customer-centric experience and ultimately increase brand loyalty.
In addition to segmenting your emailing lists and sending targeted content, here are some ways you can create a deeper connection with your email subscribers through personalisation:
- Send a birthday email to each one of your subscribers (you can automate this) and give them a discount for anything they buy during their birthday month. They’ll appreciate the gesture and might spend money with you they hadn’t originally planned to.
- Send a cart recovery email to remind customers of the items they left behind and encourage them to finalise their purchase.
- Send ‘’we miss you’’ emails to subscribers who haven’t interacted with you in a while and provide them with a discount on their next purchase to encourage them to re-engage.
- Use your name in your email signature to showcase the human side of your business.
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