How To Grow A Makeup Artist Business In Australia?
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People love your work.
They love your ability to make them feel beautiful effortlessly.
So, you decided to launch your own makeup artist business.
You applied for an ABN, registered your business name, and created a beautiful website where you uploaded your best work.
You’re even regularly posting on Instagram.
But despite all of your efforts, you don’t seem to be gaining any traction.
The reality is that growing a makeup artist business takes more than great makeup skills, a pretty website, and a gorgeous portfolio.
In fact, it’s more about mastering the art of marketing than the art of makeup!
So, to help you turn your fantastic skills into a profitable business, we’ve shared below three marketing tips on how to grow your business in Australia.
3 Ways To Grow Your Makeup Artist Business
Use Direct Mail Marketing
Did you know that direct mail has a better response rate than social media and email marketing campaigns?
In fact, according to PostGrid, mail marketing has a response rate nine times superior to email marketing!
While digital is all the rage these days, business cards, flyers, and other printed marketing materials are still very effective marketing tools when trying to promote your business. That’s because people like the tangible, eye-catching, and personalised nature of direct mail.
Besides, the world has shifted to digital which means that fewer businesses focus on handing out marketing material, making businesses that do more memorable for customers.
As a bonus tip, feature high-quality images of your work on your handout, use colourful material, and include a 10% discount for first-time clients. People love a discount, so this is a sure-fire way to land your first clients.
Collaborate With Others In Your Industry
If you want to establish yourself as an authority in your field, there’s nothing better than guest blogging. Guest blogging for a beauty magazine, a famous makeup blog, or even a fashion photographer will allow you to get your name out there, showcase your talent and increase your clientele for free while providing valuable content for the blog or magazine you’re collaborating with!
And collaboration doesn’t have to be only for blogs or magazines. You could collaborate with models in your area with loyal social media following to increase your reach and visibility. For instance, you could offer to do their makeup for free if they agree to shoot a video about your work and post it on their feed.
One last thing about collaboration; podcasts are very popular in 2022, with 9 million Aussies listening to podcasts and 20% doing so daily! So hosting podcast interviews with brands and influencers in your industry should be on top of your marketing priorities.
Grow Your Reviews
93% of people read online reviews before buying something.
What’s more, 79% of people trust online reviews as much as personal recommendations.
These are powerful stats you shouldn’t overlook.
Positive reviews are the new gold, and if you want to grow your makeup artist business, you need to garner as many of them as possible. This will help build credibility and create trust with potential customers who come across your business for the first time.
Here are some tips on how to grow your online reviews:
- Proactively ask clients whether they could leave you a review if they’re happy with your work.
- Deliver incredible services and strive to always go above and beyond.
- Offer incentives for customers to leave you a review. For instance, you can organise giveaways when only people leaving reviews can enter the draw.
- Streamline the review process and make it as easy as possible for people to leave you a review.
Secure Your Makeup Artist Business With Insurance
As you land your first clients and people start coming to your makeup studio, or you start going to your client’s homes, the risk of injury or property damage to a third party increases. For instance, you could inadvertently damage their property while spilling a cosmetic product on an expensive piece of furniture or use the wrong product on their skin, creating an allergic reaction. And if one of your customers makes a claim, this could significantly impact your business and destroy your hard work.
So, to find the best policy to cover you against costly claims, check our instant quote generator, where you can get an estimate on market-leading insurance in seconds. Simply enter your occupation and expected revenue to get started.