How To Grow Your Painting Business
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The painting industry in Australia is valued at $7.2 billion. Experts expect this industry to continue growing over the next decade as populations increase and construction-related services will remain in demand. For the owner of a painting business, this is a great time to consider expanding your business operations to maximise your potential earnings.
How To Get More Clients For Your Painting Business
The opportunities to grow your painting business will vary depending on the type of painting services you provide, the location of your business, and the quality of your work. Each business may require a slightly different approach. However, there are some basic strategies that are effective for growing most painting businesses.
1. Start With Goals
Setting goals is a great way to create a growth plan and track your progress. It’s important to know where you want to take your business. Start with 2 to 3 growth goals. Each goal should be specific and have a timeline for completion. Vague goals (such as “increase sales”) are difficult to measure and won’t produce effective results. A better goal would be to double your sales in the next 12 months. With this more specific goal, you’ll know if you completed it or not. From here, create an action plan to accomplish that goal. Once you have completed your goals, replace them with more ambitious targets.
2. Customer Referral Program
If you have an extensive customer base, you can leverage them for more work. Ask some of your top customers to refer your services to their friends, family, and colleagues. You can reward them with discounts for providing referrals. You can also ask your customers to leave reviews and testimonials on online business listings like Yelp and Google.
3. Network With Industry Professionals
Some clients use painting services more frequently than others. By building strong relationships with people who work in real estate, restaurant operations, construction, and property management, you can generate a steady flow of new projects. You can make these connections by attending networking events or reaching out to these individuals directly to offer your services.
4. Improve Your Business Operations
Don’t assume that your high-quality painting work will be enough to keep customers coming back to your business. Their experience interacting with your company can also influence their decision to continue working with you or go to your competitor. Slow customer service or complicated scheduling tools can cause frustration. Getting feedback from your customers and improving the efficiency of your business processes can improve your customer satisfaction and lead to more work.
There is a lot of competition in the painting industry. Too many painters try to offer a wide range of painting services. While this is ok, you could be more effective by specializing in a certain niche. This allows you to focus on improving your skills and establish a reputation in the market as an expert. This can set you apart from the other painting businesses and possibly even allow you to charge higher prices.
6. Hire Employees
Your growth may simply be limited by the number of hours in the day. At some point, you may need to hire employees to keep the business growing. While hiring employees can be expensive, you should be able to offset the cost with the additional revenue that they generate. Be sure to carefully evaluate the cost versus benefit of each position.
Business Insurance For Painters
Painting business owners work hard to build and grow their businesses. The more projects you complete, the more likely you are to run into accidents or mistakes. While most can be resolved easily, you could face a lawsuit or claim against your business. Let the experts at upcover help you find the right liability insurance policy to protect you from financial liabilities. Check out our instant quote generator where you can get an estimate on market-leading insurance in seconds! Simply enter your occupation and expected revenue to get started.