3 Powerful Sales Tips To Grow Your Business
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Have you been investing a lot of time and money in your business and are struggling to attract leads and convert them into paid customers?
If that’s the case, know that you’re not alone.
According to Fundsquire, 20% of small businesses will go bust within their first year of operation, and up to 60% will fail before reaching their third anniversary. What’s more, 11% of them simply failed because they didn’t have the right sales and marketing strategy.
Even though you have created a fantastic app, a revolutionary service or an in-demand product, working on your sales strategy is critical. It can make the difference between incredible success and bankruptcy.
So, without further ado, let’s deep dive into the three sales strategies you can use to grow your business in 2022.
Sell A Solution
When talking to potential customers, whether online or offline, you need to position your offer as a solution to their problems rather than selling them a product or service. What do we mean by that?
Once you’ve identified a need in the market, you should strive to address this need instead of listing the benefits of your products or services. This will allow you to create an emotional bond with your audience and prompt them to take action because they’ll know exactly how you can help fix their problems.
Let’s take an example and assume someone is trying to sell you a new car.
Which statement would make you want to buy this car most?
- This car comes with a 147-horsepower, 2.0-litre, four-cylinder engine and is fitted will all the extras including navigation, a wireless mobile charger and more!
- This car will allow you to save money on petrol and maintenance and even comes with a free 7-year warranty so you'll have peace of mind in the long term!
We know which pitch would catch our eye! In the second example, the salesperson is providing a solution to you as a budget-conscious driver rather than a full-on sales pitch you probably won’t remember.
Focus On Quality Not Quantity
You could run a Facebook or Google Ad, have 1,000 visitors flocking to your website every day and make no sales, while a competitor might have 100 visitors on their website every day and have a 15% conversion rate.
Sure, that’s frustrating. But your competitor might be doing better because they carefully crafted their ads to drive qualified leads to their website rather than unqualified traffic. Spending time studying your audience will allow you to design an effective marketing strategy and reach relevant segments when the time comes to promote your services online.
And the same applies if you’re physically prospecting. Instead of calling everyone in your industry, focus on the prospects that are the most likely to need your solution and purchase from you. Focus on creating quality conversations and getting to know your prospects.
To some degree, sales is a numbers game, but it’s also a quality game.
Use A Value-Based Selling Approach
Not only does your offer need to provide value to your potential customers for them to consider buying from you, but you also need to add value to the conversations leading to the sales.
Again, this applies both online and offline.
Did you know that your prospects on average need to hear your message at least seven times before being ready to buy?
That’s because they don’t know you, and they need time to trust you.
So, before selling a product or service online, you first need to build credibility and trust. You need to establish yourself as an expert in your niche and provide value to your target audience. Only then will your target market be ready to purchase from you. To do this, just like we mentioned in the offline section, adopt an educate-first approach where you provide useful content that addresses some of your target audience’s pain points. This could be in the form of blog posts, eBooks, tutorial videos or using live streams.
When meeting with potential prospects, adopt an educate-first approach rather than a sales approach. Instead of using a recycled sales pitch, you should listen to the challenges they experience and highlight ways they can overcome them. The goal is to educate them on a topic of interest. Why? Because providing your prospects with valuable information on a topic of interest will allow you to establish yourself as the go-to person when it comes to this topic and create trust. And once your prospect trusts you and understands the value you bring to the table, they’ll be ready to buy.
Follow these three tips, and your sales efforts will be rewarded in no time!
Ensuring The Success Of Your Business With Insurance
While a well-rounded sales strategy is key to growing your company, so is business insurance. Yet, this is a step that’s often overlooked by busy small business owners.
That’s why to make it easy for you to insure your business and protect your company and your financial assets from potential claims, we’ve designed a free instant quote generator where you can get an estimate on market-leading business insurance in seconds. Simply enter your occupation and expected revenue to get started!