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Starting a business in Australia involves validating your idea, choosing a business structure, registering for an ABN, understanding tax obligations, checking licences, arranging insurance, and setting up the systems you need to trade. It sounds like a lot, but each step is manageable when you take them in order.
Over 2.6 million small businesses operate in Australia, making up 97.3% of all Australian businesses. If you are thinking about starting one, you are joining a large and active community. This guide covers the 10 steps from idea to launch, written in plain English for first-time business owners.
Before you register anything, check whether your idea can work as a business. A business plan does not need to be a long document. It needs to answer a few practical questions: what problem does your business solve, who will pay for it, what will you charge, how much will it cost to get started, and how will you find customers.
Look at what competitors charge. Check their websites, call for quotes, or search online marketplaces. Your pricing needs to cover your costs and leave enough margin to pay yourself. List your startup costs: registration fees, equipment, stock, insurance, website, marketing, and accounting software.
You can use the Australian Bureau of Statistics (ABS) for market data on your industry and location. The business.gov.au website also has free business plan templates.
Tip: write your plan for yourself, not for a bank. Keep it to 2-3 pages. You can expand it later if you need funding.
Your business structure affects your tax, your personal liability, your paperwork, and your insurance needs. Choose this before you register anything because it determines how everything else works.
There are four main structures in Australia.
Tip: talk to an accountant or business adviser before choosing. The right structure depends on your income, risk, growth plans, and personal situation. It is much easier to get this right at the start than to change later.
Once you have chosen your structure, you need to register with the government.
Most businesses carrying on an enterprise in Australia will need an ABN for invoicing, tax, and government dealings. It is your unique 11-digit identifier used to track business activity for tax and reporting purposes. You need it to invoice other businesses, register for GST, and open a business bank account.
Applying for an ABN is free, but you need to be entitled to one. You can apply online at the Australian Business Register. Many applications are processed immediately, but some may take longer if more information is needed.

Once you click on apply, it will bring you to a disclaimer screen where you can agree and continue. After that step, your screen should look similar to this:

If you want to trade under a name other than your own legal name, you need to register a business name with the Australian Securities and Investments Commission (ASIC). For example, if your name is Sarah Chen and you want to trade as "Sparkle Clean Sydney," you need to register that name.
ASIC fees for business name registration are indexed annually from 1 July. Check the current ASIC fee schedule before registering. Registration is done through the ASIC business names register.
Registering a business name does not give you trademark protection. If you want to protect your brand, logo, or product names, consider registering a trademark separately through IP Australia.
If you chose a company structure in Step 2, you also need to register the company with ASIC. This gives you an Australian Company Number (ACN). You need at least one director who is an Australian resident. If you are becoming a company director, you will need to apply for a director identification number before appointment. ASIC company registration fees are also indexed annually, so check current fees before applying.
Tip: the Australian Government Business Registration Service lets you apply for your ABN, business name, GST, and company registration in one place. This saves time and reduces the chance of missing a step.
Goods and Services Tax (GST) registration is generally required if your business earns or expects to earn $75,000 or more in annual turnover. Once you are required to register, the ATO says you need to do so within 21 days. Once registered, you charge GST on your sales, claim GST credits on your business purchases, and lodge a Business Activity Statement (BAS) monthly or quarterly.
You can register for GST through the ATO or at the same time as your ABN application.
If your turnover is below $75,000, GST registration is optional. Some businesses register voluntarily so they can claim GST credits on purchases. Some businesses have different GST rules, including taxi and ride-sourcing services, so check your specific obligations with the ATO.
Depending on your business, you may also need to deal with PAYG withholding (if you hire employees or contractors who do not quote an ABN), superannuation (if you pay employees or certain contractors), payroll tax (state-based, applies above certain wage thresholds), and fringe benefits tax (if you provide non-cash benefits to staff like cars or phones).
Tip: set up a meeting with a registered tax agent or accountant before your first BAS is due. Getting tax right from the start saves stress and penalties later.
Keep your business finances separate from your personal finances from day one.
Open a business bank account. You will need your ABN and identification. Most Australian banks offer business accounts with accounting software integration.
Choose accounting software. Xero, MYOB, and QuickBooks are the most common for Australian small businesses. They handle invoicing, expense tracking, BAS preparation, and bank feeds.
Keep records. The ATO requires you to keep business records for at least five years, including invoices, receipts, bank statements, contracts, and tax returns.
Tip: set up your accounting software and bank feed before your first sale. Catching up on months of transactions later is one of the most common headaches for new business owners.
Before you start trading, check whether your industry, location, or business type requires specific licences, permits, or registrations.
Use the Australian Business Licence and Information Service (ABLIS) to search for requirements based on your business type and location. ABLIS covers federal, state, territory, and local council requirements in one search.
Common examples include:
Why this matters for insurance: some licences require you to hold specific insurance as a condition of the licence. For example, some licensed trades in certain states must hold public liability insurance. Some professional registrations require professional indemnity. Your licence conditions may specify a minimum cover level.
Check your licence requirements before arranging insurance so you know what cover levels and types are needed.
Business insurance should not be left until after launch. Many new businesses first need insurance when they sign a lease, win a client contract, rent a workspace, hire staff, buy equipment, or are asked for a Certificate of Currency.
Different businesses face different risks. Here is a quick guide by business type.
For a deeper guide on business insurance types, see upcover's guide to types of business insurance in Australia or what business insurance do I need.
Not every new business needs every type of insurance listed above. The right cover depends on your occupation, business structure, contracts, premises, staff, equipment, and risk profile.
Tip: arrange insurance before you sign your first lease or contract. Many landlords, clients, and head contractors require a Certificate of Currency before you can start work.
Before you start taking on clients, set up the documents that protect your business. Client agreements or terms and conditions set out what you will deliver, when, at what price, and what happens if something goes wrong. Even a simple one-page agreement is better than nothing.
Privacy policy may be needed if you collect personal information, especially if your business is covered by the Privacy Act or handles sensitive information such as health records. Even where not legally required, a privacy policy can help explain how you collect, use, and protect customer information.
Invoice template should include your business name, ABN, the date, a description of what you provided, the amount, GST (if registered), and payment terms.
Why this matters for insurance: many contracts specify insurance requirements. A client contract may require public liability at a minimum cover level. A lease may require business pack insurance. A head contractor may require a Certificate of Currency before you can start on site.
Most customers will search for your business online before contacting you. Register a domain name. Secure a .com.au or .au domain that matches your business name.
Set up a basic website. A one-page site with your business name, what you do, how to contact you, and your service area is enough to start. Squarespace, Wix, and WordPress are common options.
Claim your Google Business Profile. This is free and helps your business appear in Google Maps and local search results.
Accept online payments. Set up a payment gateway like Stripe, Square, or PayPal if you take bookings or sell products online.
You have done the setup. Now launch and keep the business on track.
Before launch, confirm: ABN is active, business name is registered (if needed), GST registration is sorted, licences and permits are in place, insurance is arranged, banking and accounting are set up, contracts and terms are ready, and your website or online presence is live.
After launch, keep reviewing. Renew your business name and licences on time. Review your insurance annually or when the business changes (new staff, new premises, new services, higher revenue). Lodge your BAS on time. Keep financial records up to date. Revisit your business plan every 6-12 months. Update contracts if your services, pricing, or terms change.
Tip: set calendar reminders for every renewal date. Business name, insurance, licences, domain name, and annual ASIC review fees all have deadlines. Missing them can create compliance issues or coverage gaps.
upcover is a digital-first insurance broker helping Australian small businesses and sole traders arrange the right insurance online. upcover arranges public and products liability, professional indemnity, business pack, cyber insurance, commercial motor, personal accident, management liability, and other business insurance for new and growing businesses across Australia.
upcover is a Corporate Authorised Representative (CAR 1299211) of Experience Insurance Services Pty Ltd ABN 41 657 596 506, AFSL 539078.
Start by validating your idea and writing a simple business plan. Then choose a business structure (sole trader, partnership, company, or trust), register your ABN, register your business name with ASIC if needed, register for GST if applicable, check licences and permits, arrange business insurance, set up banking and accounting, prepare your contracts, and build an online presence.
Costs depend on your business type and structure. An ABN is free. ASIC business name registration and company registration fees are indexed annually from 1 July, so check the current ASIC fee schedule before applying. Other common startup costs include insurance, accounting software ($30-$80/month for most platforms), a website, equipment, stock, marketing, and professional advice. A sole trader service business can often get started for under $2,000 including registration, insurance, and basic setup, while a company with premises and staff will cost significantly more.
If you work alone and want simplicity, start as a sole trader. If you plan to grow, hire staff, or take on investors, a company (Pty Ltd) may be worth the extra setup, but directors still have personal duties. Partnerships and trusts suit specific situations. Talk to an accountant or business adviser before choosing because the right structure depends on your income, risk, growth plans, and personal circumstances.
Most businesses carrying on an enterprise in Australia need an ABN. You use it to invoice other businesses, register for GST, open a business bank account, and interact with government agencies. Applying is free through the Australian Business Register, but you need to be entitled to one.
An ABN is not tied to a specific income threshold. If you are carrying on an enterprise, you may need an ABN regardless of how much you earn. The $75,000 threshold applies to GST registration, not ABN registration. You can have an ABN without being registered for GST.
It depends on your business type, structure, and activities. Common covers for new businesses include public liability, professional indemnity, business pack, cyber insurance, commercial motor, personal accident, and workers compensation if you employ staff. The right combination depends on your clients, contracts, premises, equipment, and industry. upcover arranges business insurance for Australian small businesses and sole traders across a wide range of occupations.
You must register for GST if your business earns or expects to earn $75,000 or more in annual turnover. Below that threshold, registration is optional. Some businesses have different GST rules, including taxi and ride-sourcing services. Once registered, you charge GST, claim GST credits, and lodge a Business Activity Statement. Confirm your specific obligations with a registered tax agent.
Licence requirements vary by industry, state, territory, and local council. Use the Australian Business Licence and Information Service (ABLIS) at ablis.business.gov.au to check what applies to your business. Common examples include trade licences, food permits, health practitioner registration, beauty permits, liquor licences, and transport operator accreditation.
To open a company in Australia, choose a company structure, register the company with ASIC, obtain an Australian Company Number (ACN), apply for an ABN, and make sure directors understand their legal obligations. Directors may also need a director identification number before appointment. Company registration fees and annual review fees are set by ASIC and change over time, so check the current fee schedule before applying.
Common mistakes include choosing the wrong business structure, not separating personal and business finances, underestimating startup costs, skipping insurance until a client or landlord asks for it, not registering for GST when required, ignoring licence and permit requirements, and not keeping proper financial records from day one. Most of these are avoidable by following the steps in this guide.
The information in this article is general in nature and provided for informational purposes only. It does not constitute personal insurance, legal, financial, tax, or business advice. Business registration requirements, ASIC fees, GST thresholds, licence conditions, and insurance requirements can change. Always confirm current requirements with the relevant government agency, a registered tax agent, an accountant, or a qualified adviser before acting. All insurance products arranged through upcover are subject to the terms, conditions, limits and exclusions contained in the relevant policy wording and Product Disclosure Statement. Before deciding whether a particular insurance product is right for you, please read the relevant PDS and consider your personal circumstances. upcover Pty Ltd ABN 17 628 197 437 is a Corporate Authorised Representative (CAR 1299211) of Experience Insurance Services Pty Ltd ABN 41 657 596 506, AFSL 539078. upcover arranges insurance products with selected insurers and underwriters and does not compare all general insurers or insurance products available in the market.
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