How To Stay Motivated To Grow Your Business?
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Have you recently started a new business, and progress is slow? Do you feel like something isn’t working and struggle to find the energy to keep going? Or perhaps your business used to do well, but sales have been slowing down for a while, and it’s taking a toll on your morale?
As any other business owner will tell you, running and growing a company is hard. It can be demanding both physically and emotionally, and after a while, it can deplete your energy levels and cause a lack of motivation.
However, being a business owner can also be rewarding and even energising if you know how to muster motivation throughout challenging times.
And that’s exactly what we’re going to discuss in this post.
How To Stay Motivated When Your Business Isn’t Doing Well?
If someone asked you why you started your business, you would probably not answer with ”Because I love the lengthy process of establishing a brand and gaining customers’ trust and promoting my product in a highly competitive environment”.
The harsh reality is that slow periods are part of life as a small business owner. And this can feel depressing and completely demotivate you.
So, here are a few things you can do to stay motivated if your business isn’t taking off or things are slowing down:
Staying Motivated As A Business Owner Tip #1: Break Down Your Big Goals Into Smaller Goals
Breaking down your goals gives you a clear step-by-step method to achieve your overall goals. And as you reach each of these milestones, you’ll gather the confidence needed to achieve your bigger goals.
What’s more, breaking down your overarching goals allows you to make your big goals more manageable and help you monitor your progress which, in turn, will fuel your motivation.
Staying Motivated As A Business Owner Tip #2: Start A Business Journal
Some days will be slower than others. But even on slower days or weeks, not everything that happens will be bad.
However, when we find ourselves in a rut, it can be hard to step back and look at the bigger picture.
Using a business journal is a great way to record all the good things that happen during difficult times, as it’ll act as a reminder that not everything is grim.
One of the best techniques is to use headings such as ‘’good things that happened today’’ or ‘’how did I progress on this goal today’’. Over time, you’ll see that the list of good things is usually longer than the list of bad things, and it will motivate you to keep pushing until things get better.
Staying Motivated As A Business Owner Tip #3: Have Fun With Your Work
This can seem hard to do amidst financial pressure and business-related issues but having fun while working is essential in staying motivated. Pop on your favourite tune, grab your favourite snacks and remember why you started this business in the first place. Focus on the parts of the business you really enjoy.
How To Stay Motivated As A Business Owner When You’re Burnt Out?
If you’re feeling exhausted, whether it be mentally, physically, emotionally, or all of the above, you’re not alone.
Research shows that 45% of Australian business owners experienced burnout in the last year.
Burnout occurs when the demands of your business activity consistently exceed the amount of energy you have.
And constantly juggling a million tasks, being the go-to person, and handling the financial pressure and risks that come with owning a business are all elements that can contribute to extreme fatigue, burnout and lack of motivation.
Here are some tips on how to stay motivated when you’re exhausted or burnt out:
Staying Motivated As A Business Owner Tip #4: Maintain A Work-life Balance
It can be hard to have a life outside of work when you’re investing so much time and effort into growing a business. But think about it this way; having a work-life balance allows you to reset and recharge outside work hours and help you be more motivated and productive during business hours.
Staying Motivated As A Business Owner Tip #5: Organise Your Time
One of the biggest factors contributing to lack of motivation and burnout as a business owner is a lack of organisation. When you have so much work that you don’t know where to start, it’s hard to get clarity on the bigger picture. So, spend some time every day organising your thoughts, setting daily goals, and prioritising your tasks.
This will help you feel like you’ve accomplished something at the end of each day and keep you motivated as you tick items off your to-do list!
Staying Motivated As A Business Owner Tip #6: Digital Detox
You're running a business, and you can’t unplug for a week or even an entire day. We understand that. Yet, scheduling some time during the day and evening where you unplug from digital devices, connect with nature, and spend time with yourself or loved ones will help you re-centre your thoughts, re-energise your body, and reignite your motivation.
Prevent Unexpected Events From Depleting Your Motivation
As a business owner, there are many things out of your control, such as evolving industry trends or rising interest rates.
However, with business insurance, you can protect your company against costly unexpected claims and legal action that might result from your business operations. And to help you find the best cover for your needs, we’ve created an easy-to-use instant quote generator, where small business owners like you can get an estimate on market-leading business insurance in seconds. Simply enter your occupation and expected revenue to get started.