Where To Advertise Handyman Services In Australia?
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You did it.
You set up your ABN number, registered your business name, purchased the equipment you need and even created a website.
Now it’s time to promote your services and find clients!
While this is certainly an exciting time for you, finding clients can be daunting.
So, to help take the pressure off and ease your prospection phase, we’ve listed below the best ways to advertise your services as a handyman in Australia.
Created in 2012, Airtasker has quickly become one of the main marketplaces for individuals and companies looking to outsource certain tasks. And with over 4 million members, Airtasker is the perfect place to advertise your handyman services. The platform even recently revealed that Australians offering cleaning services and furniture assembly are in high demand, meaning lot's of people will be looking for handymen in Australia.
The best thing about Airtasker is that it’s completely free for handyman businesses to advertise their services and respond to queries.
Hipages was founded in 2004 to help connect skilled trade people and individuals looking for quality local trade services. With 3 million users and 100,000 tradies offering their services on the platform, Hipages has become the number one place to outsource cleaning, property maintenance and building-related jobs.
Getting started on this marketplace is easy. Create an account, select your profession and define the type of projects you’re looking for. Once you’re set up, you’ll receive notifications every time a listing that fits your criteria gets posted. And you can also respond to people’s posts by proactively sending quotes.
Google Ads & Facebook Ads
While advertising on online marketplaces for free is ideal for kickstarting your business, paid ads are a surefire way to get plenty of traffic to your website and build a solid customer base in the long run.
Here are some of the main benefits of paid advertising on Facebook and Google:
- These platforms offer robust analytics to help you tweak your marketing and advertising strategy and improve your sales over time.
- ‘’Facebook ads’’ is one of the most popular advertising tools for businesses because it allows companies and organisations to micro-target and reach their ideal customer. Among some of the targeting options, you’ll find interests, behaviours, age, gender or even occupation.
- Business pages’ visibility in news feeds has decreased over the last few years, turning paid ads into the most effective tool to reach a wide audience.
- Advertising with Google ads will drive your sales much faster than if you were relying purely on your SEO. To rank on the first page of Google, not only do you need to consistently publish high-quality content that brings value to your audience, but you’ll also need to amass a large number of backlinks which could take you years.
Bonus: Advertising Handyman Services On TikTok
Although TikTok might not seem to be the best place to run some paid ads on, there are a lot of people who use the platform daily for some easy-to-digest content. Not only can you make your own profile and try to grow a TikTok page for your handyman business, you can also consider running paid ads.
The audience on TikTok has evolved from 18-24 year olds looking for dance trends, to 30+ year olds who consume all sorts of content - a lot of which includes DIY / handyman type work!
If you're thinking of advertising your handyman business on TikTok, be sure to check out our article on how to set up your first TikTok ad.
And that’s a wrap!
Starting your own business as a handyman is an exciting venture, but it also comes with risks. That’s why, to protect your business against potential claims, you should consider holding public liability insurance.
To find the best insurance cover for your business needs, use our instant quote generator, where you can get an estimate on market-leading insurance for handymen in seconds. Simply enter your occupation as a handyman and expected revenue to get started.