Seller of Record

Seller of Record refers to the party that is identified as the seller in a transaction with a consumer, regardless of whether that party holds physical possession of the goods or performs fulfilment functions. In e-commerce and marketplace arrangements, the seller of record may be distinct from the marketplace platform or fulfilment provider. The seller of record typically bears primary liability to consumers under consumer protection legislation and may be the first party pursued in products liability claims.

Seller of Record refers to the party that is identified as the seller in a transaction with a consumer, regardless of whether that party holds physical possession of the goods or performs fulfilment functions. In e-commerce and marketplace arrangements, the seller of record may be distinct from the marketplace platform or fulfilment provider. The seller of record typically bears primary liability to consumers under consumer protection legislation and may be the first party pursued in products liability claims.