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This exclusion stops insurance being used to defend dishonest commercial behaviour such as bait advertising, fake testimonials, or deceptive pricing. For instance, if a business misleads customers about a product and faces penalties, the insurer will not pay those fines. Why it matters: It reinforces ethical business standards and ensures insurance supports fair trading, not deliberate misconduct.
This exclusion stops insurance being used to defend dishonest commercial behaviour such as bait advertising, fake testimonials, or deceptive pricing. For instance, if a business misleads customers about a product and faces penalties, the insurer will not pay those fines. Why it matters: It reinforces ethical business standards and ensures insurance supports fair trading, not deliberate misconduct.
We are digitising commercial insurance and risk management for small, mid-market and technology businesses. We work with a global network of underwriters, challenging legacy brokers and delivering market leading coverage to our customers.