What is Reputation Management | Insurance glossary by upcover

Reputation Management refers to coverage for professional expenses incurred to mitigate reputational harm following an insured event. Coverage typically requires the insurer's consent and applies to costs such as engaging PR consultants, crisis communication specialists, or media advisors after incidents like data breaches, product recalls, or workplace scandals. This coverage is usually provided as a sub-limit within cyber, management liability, or general liability policies, reflecting the commercial reality that reputational damage can inflict losses exceeding the direct costs of the underlying claim itself.

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