Small Businesses
Tech Companies
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Common industry risks   

Understanding the risks in your industry and how our comprehensive coverage responds to protect your business.

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The Risks

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Risks Response

Employment Practices Liability

A staff member alleges unfair dismissal, workplace bullying, harassment or discrimination and pursues a formal claim for compensation.

Employment Practices Liability Insurance may respond to claims arising from alleged unfair dismissal, bullying or discrimination by employees.

Media Liability Insurance

Published content, images, reviews or advertising is alleged to defame a person, infringe intellectual property rights or breach privacy laws.

Media Liability Insurance may respond to claims arising from alleged defamation, IP infringement or privacy breaches in published content.

Cyber Insurance

A phishing email or data breach exposes client files or personal data and triggers response costs, penalties and legal claims.

Cyber Insurance may respond to breach response costs, legal expenses, damages and regulatory penalties arising from a data breach.

Public Liability

A visitor is injured at your office or your crew damages a client site, set or event venue, and a claim is made.

Public Liability Insurance may respond to third party injury and property damage claims arising from your business activities.

Professional Indemnity

A client says your strategy, advice or campaign work caused financial loss, delay or missed targets, and a claim is made.

Professional Indemnity Insurance may respond to claims of alleged negligence or errors in your professional services, including defence costs.

Employment Practices Liability

The Risks

A staff member alleges unfair dismissal, workplace bullying, harassment or discrimination and pursues a formal claim for compensation.

Risks Response

Employment Practices Liability Insurance may respond to claims arising from alleged unfair dismissal, bullying or discrimination by employees.

Media Liability Insurance

The Risks

Published content, images, reviews or advertising is alleged to defame a person, infringe intellectual property rights or breach privacy laws.

Risks Response

Media Liability Insurance may respond to claims arising from alleged defamation, IP infringement or privacy breaches in published content.

Cyber Insurance

The Risks

A phishing email or data breach exposes client files or personal data and triggers response costs, penalties and legal claims.

Risks Response

Cyber Insurance may respond to breach response costs, legal expenses, damages and regulatory penalties arising from a data breach.

Public Liability

The Risks

A visitor is injured at your office or your crew damages a client site, set or event venue, and a claim is made.

Risks Response

Public Liability Insurance may respond to third party injury and property damage claims arising from your business activities.

Professional Indemnity

The Risks

A client says your strategy, advice or campaign work caused financial loss, delay or missed targets, and a claim is made.

Risks Response

Professional Indemnity Insurance may respond to claims of alleged negligence or errors in your professional services, including defence costs.

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Important: Scenarios are examples only. Coverage is subject to policy terms, conditions and exclusions. Limits and sub-limits might apply. Policy wordings vary between insurers. Refer to the PDS or Policy Wording for details.

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Businesses covered

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Products

Coverages for Marketing & Advertising Agencies

Professional Indemnity, Employment Practices Liability, and more for Marketing & Advertising Agencies from leading insurers

Professional Indemnity

Covers negligence claims from third parties to help protect your business from professional errors

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Management Liability

Bundled insurance for executives and boards incl D&O, EPL, Statutory Liability and Tax Liability insurance

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Employment Practices Liability

Covers wrongful acts such as unfair dismissal or discrimination by employees or contractors

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Cyber & Technology

Includes Professional Indemnity and Cyber & Technology Liability insurance for tech businesses

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Claim examples

Marketing & Advertising Agencies claim examples

Simple, real-world examples to help you understand what claims may involve.

Unfair Dismissal Claim
SCENARIO

An account manager is dismissed after raising concerns about workload and internal conduct. They later allege unfair dismissal, bullying and retaliation, and commence proceedings seeking compensation, legal costs and other employment related relief.

WHY IT’S COVERED

Employment Practices Liability insurance is designed to cover claims and defence costs arising from alleged wrongful dismissal, harassment, retaliation or discrimination.

Client Data Breach
SCENARIO

A staff member clicks a phishing email and unauthorised access is gained to a campaign platform holding client contact lists, briefing notes and personal information. Affected parties allege privacy failures and the agency incurs urgent response costs.

WHY IT’S COVERED

Cyber Liability policy, including Network and Information Security Liability and Breach Response Costs, is designed to cover response costs, claims and defence costs arising from a security failure or data breach.

Copyright Claim
SCENARIO

An agency publishes a paid social campaign using a stock image supplied during production. The photographer later alleges the licence was invalid and seeks damages, legal costs and removal of the campaign after it has already gone live.

WHY IT’S COVERED

Multimedia Content Liability policy is designed to cover claims and defence costs arising from certain media content allegations, including some copyright, privacy or defamation claims, subject to the policy terms and exclusions.

Campaign Advice Error
SCENARIO

A media agency recommends a channel mix and budget split for a product launch. After the campaign underperforms, the client alleges the advice was negligent, the rollout was delayed and they lost revenue from the missed launch window.

WHY IT’S COVERED

Professional indemnity Insurance is designed to respond to claims and defence costs arising from alleged errors in professional advice, strategy or campaign work.

SCEANRIO

A support worker gave a participant the wrong medication due to a mislabeled pillbox. The participant experienced severe drowsiness and dehydration, requiring overnight hospitalization.

WHY IT'S COVERED

Costs included $8,200 for hospital and rehabilitation, $12,500 for legal defence, and a $7,500 settlement to resolve the claim out of court.

Unfair Dismissal Claim

SCENARIO

A support worker gave a participant the wrong medication due to a mislabeled pillbox. The participant experienced severe drowsiness and dehydration, requiring overnight hospitalization.

WHY IT’S COVERED

Costs included $8,200 for hospital and rehabilitation, $12,500 for legal defence, and a $7,500 settlement to resolve the claim out of court.

SCENARIO

A support worker gave a participant the wrong medication due to a mislabeled pillbox. The participant experienced severe drowsiness and dehydration, requiring overnight hospitalization.

IS THIS COVERED?

Costs included $8,200 for hospital and rehabilitation, $12,500 for legal defence, and a $7,500 settlement to resolve the claim out of court.

SCEANRIO

An account manager is dismissed after raising concerns about workload and internal conduct. They later allege unfair dismissal, bullying and retaliation, and commence proceedings seeking compensation, legal costs and other employment related relief.

IS THIS COVERED?

Employment Practices Liability insurance is designed to cover claims and defence costs arising from alleged wrongful dismissal, harassment, retaliation or discrimination.

Unfair Dismissal Claim
SCEANRIO

A staff member clicks a phishing email and unauthorised access is gained to a campaign platform holding client contact lists, briefing notes and personal information. Affected parties allege privacy failures and the agency incurs urgent response costs.

IS THIS COVERED?

Cyber Liability policy, including Network and Information Security Liability and Breach Response Costs, is designed to cover response costs, claims and defence costs arising from a security failure or data breach.

Client Data Breach
SCEANRIO

An agency publishes a paid social campaign using a stock image supplied during production. The photographer later alleges the licence was invalid and seeks damages, legal costs and removal of the campaign after it has already gone live.

IS THIS COVERED?

Multimedia Content Liability policy is designed to cover claims and defence costs arising from certain media content allegations, including some copyright, privacy or defamation claims, subject to the policy terms and exclusions.

Copyright Claim
SCEANRIO

A media agency recommends a channel mix and budget split for a product launch. After the campaign underperforms, the client alleges the advice was negligent, the rollout was delayed and they lost revenue from the missed launch window.

IS THIS COVERED?

Professional indemnity Insurance is designed to respond to claims and defence costs arising from alleged errors in professional advice, strategy or campaign work.

Campaign Advice Error
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Important: Scenarios are examples only. Coverage is subject to policy terms, conditions and exclusions. Limits and sub-limits might apply. Policy wordings vary between insurers. Refer to the PDS or Policy Wording for details.

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FAQs

Marketing & Advertising Agencies insurance queries

How do I make a claim?

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You should notify your insurer as soon as you become aware of a claim or circumstance that may give rise to a claim which could include a client complaint, you discovering an incident or an allegation of harm. Claims should be made in writing and handled in line with the claims notification requirements which will be outlined in your policy wording.
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How do I make a claim?

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What is a Certificate of Currency?

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A Certificate of Currency is issued by an insurance company and is something you can use as proof that your existing insurance policy is valid. It contains all the information regarding your policy. You may be asked from time to time to prove your insurance - for loans to your business, for landlords of your premises, or for certain clients you might have. The moment you purchase your insurance from upcover you can send your proof of insurance to whoever requires it, at just a click of a button.
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What is a Certificate of Currency?

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How quickly do I need to report an incident to my insurer?

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You should notify your insurer as soon as you become aware of any incident, claim, or circumstance that may give rise to a claim. Professional Indemnity insurance typically operates on a "claims made and notified" basis, meaning both the claim must be made against you AND you must notify the insurer during the active insurance period (or discovery period if applicable). Late notification after policy expiry may not be covered unless you have purchased an extended discovery period. Prompt notification is essential to protect your rights under your insurance.
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How quickly do I need to report an incident to my insurer?

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What is a retroactive date?

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A retroactive date is the earliest date from which a claim can arise and still be covered under your policy. Professional Indemnity and certain other claims-made policies will only respond to claims arising from acts, errors or omissions that occurred on or after the retroactive date listed in your policy schedule. If an incident occurred before your retroactive date, it typically will not be covered even if the claim is made during the current policy period. Maintaining continuous cover without gaps helps protect your retroactive date — check your policy schedule or ask your broker if you are unsure of your retroactive date.
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What is a retroactive date?

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Do advertising agencies need Professional Indemnity insurance?

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Professional Indemnity Insurance is designed to cover claims arising from professional negligence, errors or omissions in the services you provide. While it is not a legal requirement for advertising agencies in Australia, it is commonly held by advertising agencies across Australia. Many clients, professional associations and booking platforms may expect you to hold current Professional Indemnity cover before engaging your services. Without this type of cover, you could be personally liable for legal costs and compensation claims. Speaking with an insurance broker can help you understand the level of cover appropriate for your circumstances.
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Do advertising agencies need Professional Indemnity insurance?

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